national geographic ran the #thinkbeforeyoulike campaign to raise awareness of the illegal pet trade on endangered cheetahs. before followers like or share any social media post featuring cheetahs, they were asked to take a few seconds to reflect on the legalities and ethics of what’s being depicted. in 2021, dove worked with grammy award-winning musician lizzo to support building self-esteem in both women and girls and help end hair discrimination through the crown coalition.
also, together with bitmoji, american eagle introduced a digital clothing line to outfit the actors’ bitmoji avatars on snapchat and the bitmoji app. the campaign launched with a $100 million fund to compensate creators for creating original content on shorts. tiktok launched the re:make campaign to celebrate iconic advertising campaigns and to inspire brands and agencies through the creativity of the platform. in 2021, spotify launched the “only you” campaign complete with an in-app experience and personalized playlists to celebrate that your listens are unique, despite 356 million users on spotify and the more than 70 million tracks and 2.6 million podcasts.
this post celebrates the brands that supported us with epic social media campaigns, plus insights to drive your strategy in 2022. the ebb and flow of the covid-19 pandemic means that 2022 could prove to be another bumpy ride. social media is a powerful marketing platform, with 90% of marketers saying that their social media campaigns have driven brand awareness and increased traffic by 75%. in august, in celebration of the green light on quarantine-free travel between britain and the uae, emirates released a promotional video of a cabin crew member welcoming passengers back to dubai, from the top of the burj khalifa. the youtube video received almost 500,000 views – blurred by tears – from australians, and people all over the world reacting and commenting. the korean tourism organization collaborated with leenalchi and the ambiguous dance company, to tell the story of the legendary dragon king of the sea gathering its team for a meeting.
when a brand makes us laugh, it creates an emotional connection and we think positively about the brand. the change of strategy from the original rather stodgy videos – sorry team – shows how the brand has found a way to be authentic and entertaining. not to miss a marketing opportunity, aldi went on the defensive and launched a social media campaign. the goal of the campaign was to foster innovation and the sharing of inspiring stories on social media by digital natives. consumers used multiple social media platforms with the hashtags #teamunstoppable and #teamunstoppablemy to share their stories and videos. meg is a member of the talkwalker content team.
reviewing the best digital marketing campaigns from established brands can generate ideas for your own efforts. here is a list of best social media campaigns 2021 emirates | taking ads to new heights qantas | fly away korea tourism organization | feel the rhythm of korea it would be difficult to make it through a listicle about the best social media campaigns of 2021 without mentioning apple’s ‘#shotoniphone’, best marketing campaigns 2021, best marketing campaigns 2021, recent social media campaigns 2021, best social media campaigns 2020, best social media campaigns ever.
struggling to find the right social media style? here is the ultimate list of successful social media campaigns to learn from in 2021. the best social media campaigns from september 2021 leeds united becomes the first football club to sell official jerseys on tiktok bumble x browse the best social media campaigns, examples and ideas including contests, games and similar applications from leading brands in 2022., best digital marketing campaigns 2021, social media campaign ideas 2021, best social media campaigns 2019, best social media campaigns 2020 uk, social media campaigns examples, best uk social media campaigns, best pr campaigns 2021, best earned media campaigns 2021, popular social media campaigns, best fashion social media campaigns 2020. what are the best social media campaigns? what are campaigns for social media? how will you market it using social media give examples? is social media effective for campaigns? top social media campaigns of 2021vienna tourist board on onlyfans. youtube’s shorter side of youtube campaign. natgeo’s #thinkbeforeyoulike. tiktok’s re: make campaign. mcdonald’s #mcspicy debate. spotify only you campaign. dove’s #nodigitaldistortion. cadbury’s worldwide hide. list of top social media campaigns of 2021apple | #shotoniphone. apple found a way to activate its community and showcase its products in one brilliant marketing campaign called #shotoniphone. airbnb. airbnb’s website 30th april, 2020. youtube | shorter side of youtube.
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