byju’s is a platform for students to study and for teachers to educate. what attracts users the most lies in its marketing strategy how it pitches the target customers.in this article, we will unveil the outstanding marketing strategy of byju’s and understand how it educates millions. it is undeniable that having a brand ambassador attaches a face to the brand. another brand ambassador for byju’s is the favourite of every child. when a brand runs marketing campaigns in india, it has to pay attention to the different regions and languages the people speak. byju is the sponsor of the indian cricket team in the icc world cup.
this campaign is a weekly episodic show that aired on tv from january to march in 2021. the brand also sponsors the historytv18 show omg! the marketing strategy of byju’s is bridging the gap between the gen z and millenials generation as they are the target users of byju’s. it is not necessary that every strategy that a brand adopts work in its favor. the seo basic strategy of other ed techs was much better than byju’s, and that’s the reason it could not generate enough leads from seo. the facebook ads of byju’s target students who are interested in their platform. just like the case of byjus, their seo and digital ads didn’t work, but other strategies are taking the ed-tech brand to heights.
byju’s is india’s $11.1 billion ed-tech giant that provides a platform for the teachers to teach and the students to learn. the idea was traditional and very simple, with a strong team of 1000 employees, byju’s planned to visit home-to-home and pitch-in their product to the customer. to earn the support of the learners, byju’s left no stones unturned, and targeted this audience group very smartly.
this campaign has been crafted to help parents understand the importance of learning through smart devices and how the concept of using smartphones as a learning device is becoming widely popular. this campaign proved to be a huge success for the company and attracted a commendable amount of attention on the brand with over 8 million views just on youtube. undoubtedly byju’s has done really well with its marketing strategy to earn a huge share of the edtech business, but the same cannot be said about its online marketing strategies and here is why: the edtech company planned a marketing campaign while targeting the audience on the basis of their interest which surely worked and byju’s was successful in generating a great number of leads for the business. byju’s marketing journey teaches that before creating a marketing strategy for any business, irrespective of the niche, it is very crucial to analyse the targeted audience and their behaviour to successfully convert leads into customers.
one of the most powerful marketing strategies of byju’s is the brand ambassadors wh are associated with the brand. it is undeniable that having according to the digital agency in gurgaon, any marketing strategy is always based around the behaviour of the targeted audience, but interestingly, byju’s raveendran: in the u.s., the plan is to invest a billion dollars both organically and inorganically. the idea is to bring in the best product, byju s marketing strategy pdf, byju s marketing strategy pdf, byju’s marketing strategy ppt, byju’s strategy during covid, byju’s marketing strategy slideshare.
the first rule of thumb when you’re coming up with a marketing plan is to know your target audience. but what if you have two sets of target byju’s is looking to aggressively scale up its feet-on-street model and plans to set up 30 offices across india by the end of the year. instead of doing as the byju’s digital marketing strategy has fallen, the company went to the widest traditional marketing channel i.e. television. byju’s started endorsing, byju’s marketing interview questions, project report on marketing strategy of byju’s, vedantu marketing strategy, byju’s marketing salary, byju’s marketing jobs, marketing strategy of unacademy, byju’s btl marketing, byju’s marketing internship, byju’s pricing strategy, sales strategies of byju’s. what are the marketing strategies of byjus? what is marketing mix of byjus? what is byjus business model? why is byju so successful?
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