wordstream by localiq is your go-to source for data and insights in the world of digital marketing. here are nine automotive marketing strategies that you can use to drive more sales this year. the first few listings always get the most clicks, so ensuring you’re in the top positions is critical to your automotive marketing success. it is a fierce and competitive world in automotive marketing, so being able to show up every time your competition does with compelling ad copy is key. whenever you are bidding on broad or phrase match keywords the potential to show up for irrelevant searches is present.
check out the report here to read more about the days of the week and times of year that deal-shoppers are likely to browse for their next vehicle. considering the main things your audience cares about is a critical way to get the right message to the right person and increase the chance of conversion. a crucial part of your automotive marketing strategy is convincing your prospects to choose you over your competition. since there is so much comparison shopping going on, and the sales process is such a key component of the car buying process, it is important to not lose new leads in the marketing stage of things. i’ll admit, the ppc grind can get lonely, whether you’re trucking along in the rhythm, or in a rut—staring at your screen trying to come up with ideas.
with that in mind, here’s a roundup of several car dealership marketing ideas to get your inventory off the lot and on the road. for example, an article on easy ways to extend a vehicle’s life, the differences and similarities of suvs and cuvs, or tips on changing wiper blades. for instance, you can offer a 30% discount when it’s time for an oil change or a complimentary car wash the next time they come in for a service. that might sound like a commercial, but it’s true — 79% of the u.s. population has a social media profile and your business can’t afford to be left out.
the key is to tell a story that resonates with your target audience. if your dealership doesn’t offer service and maintenance, connect with a local repair shop (or several) that you can recommend to customers and vice versa. when they are ready to buy, your dealership will be top of mind and a more likely candidate for their purchase. from having an seo-friendly website and using your email database wisely to activating social media, networking, and managing your online reputation, there are clear steps you can take to pave the road for a bright business outlook.
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