the competitor research casts light on what other brands in your niche are doing to acquire and retain customers. the goal is to unravel the full scope of paid and organic digital strategies your competitors are running at the moment. facebook even has a free tool to peek inside the kitchen of your competition. you can discover new phrases related to your brand, see how often the public searches certain words, and plan your ad spent accordingly. you can unravel duplicate or thin page content, as well as the status of all links to and from a page.
then, perform a search to see what your competitors rank for and how they target trophy keywords with content. at this step, you’d need to spend time on the competitive webpages, see what types of content and formats they use, and how you can stand out. mark the strengths, weaknesses, opportunities, and threats in a framework that can show you the path ahead. the final effort is to put all your collected data and insights in one document you can share with stakeholders. simply get in touch and we’ll get the wheels turning.
there are a few solutions to getting the information you need. one of the best ways to evaluate your competition is by conducting a competitive analysis. analyze your customer reviews and the customer reviews of your competitors to gain insight on market gaps and what the competition is doing. reviewing your historical data can provide a deeper understanding of how you and your competitors are viewed in the marketplace. you want to understand who your competitors are hiring. a swot analysis of your brand and your competitors helps see what’s going on in the market. direct competitors are those that are in the same business with products, services, and geographically. you must take inventory of the competition, their product line, and the quality of the products or services they offer. the goal is to remain competitive in the marketplace.
look at the different content of the competition to determine what they are doing. take a look at the social media engagement of your competitors. what types of keywords does the competition use? look at the platform, the number of followers, the frequency and consistency of when they post, and what goes viral. take note of what the competition is really doing. take a good look at their location, their equipment, and their facilities. do they have trademarks? it’s no secret your competitors are hungry. as a brand, if you don’t have a good assessment of what’s out there, you will set your brand up to fail. for more information on how to correctly frame and successfully implement a competitive analysis that gets results, contact the team at diligant today.
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