when you complete the digital marketing specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. when you subscribe to a course that is part of a specialization, you’re automatically subscribed to the full specialization. this course examines both the analog and the digital and how these two forces relate to one another within the digital marketing revolution. the learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community.
digital analytics for marketing professionals: marketing analytics in theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today’s digital business world. digital analytics for marketing professionals: marketing analytics in practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today’s digital business world. when you enroll in the course, you get access to all of the courses in the specialization, and you earn a certificate when you complete the work. to complete the specialization you must earn a verified certificate in all five courses and successfully complete the capstone project course.
if you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment. jonah berger: whether its thinking about how to build a social media strategy or leverage your website and thinking about being omnichannel, digital marketing is really key to moving the metrics forward. marketing analytics: data tools and techniques will help you understand the tools and tactics used to make data-driven decisions for your company or business.
by the end of this course, you’ll be able to craft contagious content and leverage social media to make your message catch on. this course is taught by wharton assistant marketing professor, ron berman, and is designed to help you understand the new online-offline environment. by the end of this course, you’ll be able to craft contagious content and leverage social media to make your message catch on. this course is taught by wharton assistant marketing professor, ron berman, and is designed to help you understand the new online-offline environment.
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