fashion designers have one of the highest profiles in the fashion industry, along with models. the glamour of the fashion industry draws many people into fashion careers, creating a saturated market. mingling with other professionals and attending large international events are crucial to succeed in the top ranks of the industry. thus, fashion professionals must exude confidence to get ahead in the industry. for example, fashion designers earned an average of $64,530 in 2010, with the lowest 10 percent earning $32,500 and the top 10 percent earning $130,890. businesses in the fashion field must continually promote new trends in order to sell more products.
this ever-changing market contributes to strong competition among professionals and businesses in the industry. the chance to work in a creative occupation draws many people to the fashion industry, creating intense competition. other professionals in the fashion industry face similar challenges. just as glamour draws people to the industry, the concentration of fashion jobs in particular areas of the country — namely new york city and large cities in california — leads to intense competition in those locations. the concentration of competitors in small geographical areas intensifies the competitive atmosphere of the industry. her work has appeared in venues such as the environmental news network, “ocean” magazine and “green retailer.”
h&m is known for providing the latest in fashion at an affordable price globally. h&m’s suppliers are able to source the material at competitive costs allowing them to offer their clothing for a fraction of other retail outlets. with their strengths in technology, personnel, and global sourcing, h&m is able to revamp their inventory bi-monthly and offer the sophisticated technology component of an app and website for marketing. founded in 1892 by david abercrombie and ezra fitch, the store has been a staple among young american teens for over a century.
their clothing line is exclusively casual with a large selection of jeans, sweaters, shirts, and shorts. because of their strong national presence, a&f offers a professionally designed website, email list, app, and social media accounts that allow them to stay relevant with the trendy young population. sons of yale is a local boutique shop located in new haven, connecticut catering towards the preppy youth of the local town. in new haven, wearing a sons of yale item is an indication that you are part of the upscale and luxury community. a consumer is unable to purchase any items from their website.
any fashion brand selling clothing and apparel can benefit from market research and competitive analysis. it’s simpler than ever to do well, fashion firm competitor analysis criteria 1. the breadth of product portfolio 2. fashion content 3. international presence 4. company size, the chance to work in a creative occupation draws many people to the fashion industry, creating intense competition. for fashion designers, the pressure to, top competitors in the fashion industry, brand competitor analysis example, brand competitor analysis example, top competitors in the fashion industry in india, level and type of competition in apparel industry.
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