the long list of challenges may seem intimidating, but you can tackle it by taking steps to prepare your business and adopt a strategic approach. with a strategic approach, you can be proactive and improve your results. with a strategic approach, you can be proactive and improve your results,” he says. be sure to review these elements: do you have the capacity and resources to start exporting? you may need to appoint a senior dedicated executive to manage the international business. are you ready and able to adapt your offering to the needs and tastes of international customers?
“it’s important to research beforehand what kind of retooling and hiring you may need to start exporting,” macheras says. or they have to scramble to fill the order by hiring new people and buying equipment in a hurry. “if you strategically narrow down your market and spend resources there, that’s when you can get significant export sales,” macheras says. it typically covers: for help with this research, visits to target markets and finding partners, macheras recommends contacting bilateral chambers of commerce, industry associations, and government trade-promotion agencies, such as the trade commissioner service. “this is when it’s key to have a good local partner and someone in the company who can speak the language of the target market. subscribe to receive, via email, tips, articles and tools for entrepreneurs and more information about our solutions and events.
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