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gfk (originally gfk-nürnberg gesellschaft für konsumforschung e.v., ‘nuremberg society for consumer research’) is a provider of data and analytics to the consumer goods industry. gfk was founded as gfk-nürnberg gesellschaft für konsumforschung e. v. in 1934 by university lecturers from nuremberg, among them the future german minister of economic affairs and federal chancellor ludwig erhard. following this investigation, gfk received a license to continue its activities in 1947. [4] in 1984, commercial activities were spun off into gfk gmbh, which was renamed gfk ag on january 23, 1990. at that time, the “gfk association” was limited to promoting market and sales research. [7] in the autumn of 2018, gfk’s french competitor ipsos acquired a division of gfk with 1,000 staff dealing with client-specific projects for 105 million euros.
[8] in 2020, gfk launched a new ai-powered platform. in may 2008 it acquired an equity stake in deep-packet inspection company qosmos in order to track and monitor internet usage for marketing research. [10] gfk’s core business is collecting and processing data on consumer behavior. [2] it collects data on over 180 million skus and surveys over two million people in 15 countries, working in compliance with market and social research associations (such as the esomar standards) which contain mandatory requirements. gfk enables its customers to make key business decisions in areas such as marketing and sales. [2] since 2020, gfk has offered its customers an ai-powered platform that uses relevant data to provide forecasts and produces recommendations to facilitate critical business decisions.
gfk combines advanced data analytics with latest ai technology to provide gfk is a provider of data and analytics to the consumer goods industry. it is headquartered in nuremberg, germany. contents. 1 history. 1.1 acquisitions. gfk is the unparalleled, always-on, ai-powered intelligence platform and consulting service for the consumer products industry, globally., gfk report 2020, gfk report 2020, gfk subsidiaries, gfk report 2021, gfk data.
gfk is a global market intelligence firm whose expertise includes market tracking, consumer panels, shopper research, and audience measurement and insights. with its head office in nuremberg, gfk is the largest market research institute in germany and one of the largest market research companies in the world. learn how the global leader in data and analytics gfk is staying ahead of the competition with a vmware hybrid cloud. | vmware welcome., gfk se, gfk wiki, gfk clients, gfk healthcare, gfk logo, gfk research, gfk mri, gfk surveys, gfk headquarters, gfk careers. what does gfk mean in marketing? what type of company is gfk? what is gfk known for? is gfk a big company?
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