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harness technology and innovation to differentiate your offer. boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. understand consumers and shoppers with our proprietary data sources and advanced analytics. point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when. get a multi-lens view of sustainability trends influencing t&d and fmcg consumers and markets, and what brands can do to stay relevant with target audiences. in a new december 9th webinar drawing on 25 years of trusted insights, stacy bereck and eric wagatha of gfk consumer life will share lessons learned from 2020 and identify key consumer trends essential to brand success in 2022.
gfk (originally gfk-nürnberg gesellschaft für konsumforschung e.v., ‘nuremberg society for consumer research’) is a provider of data and analytics to the consumer goods industry. gfk was founded as gfk-nürnberg gesellschaft für konsumforschung e. v. in 1934 by university lecturers from nuremberg, among them the future german minister of economic affairs and federal chancellor ludwig erhard. following this investigation, gfk received a license to continue its activities in 1947.  in 1984, commercial activities were spun off into gfk gmbh, which was renamed gfk ag on january 23, 1990. at that time, the “gfk association” was limited to promoting market and sales research.  in the autumn of 2018, gfk’s french competitor ipsos acquired a division of gfk with 1,000 staff dealing with client-specific projects for 105 million euros.
 in 2020, gfk launched a new ai-powered platform. in may 2008 it acquired an equity stake in deep-packet inspection company qosmos in order to track and monitor internet usage for marketing research.  gfk’s core business is collecting and processing data on consumer behavior.  it collects data on over 180 million skus and surveys over two million people in 15 countries, working in compliance with market and social research associations (such as the esomar standards) which contain mandatory requirements. gfk enables its customers to make key business decisions in areas such as marketing and sales.  since 2020, gfk has offered its customers an ai-powered platform that uses relevant data to provide forecasts and produces recommendations to facilitate critical business decisions.
gfk is a provider of data and analytics to the consumer goods industry. it is headquartered in nuremberg, germany. gfk combines advanced data analytics with latest ai technology to provide gfk is the unparalleled, always-on, ai-powered intelligence platform and consulting service for the consumer products industry, globally. it provides real-time insight into market activity. gfk enables its customers to make key business decisions in areas such as marketing and sales. since 2020,, gfk surveys, gfk surveys, gfk mri, gfk report 2020, gfk data.
gfk is the unparalleled, always-on, ai-powered intelligence platform and consulting service for the consumer products industry, globally. 13000 (in)sightseers strong | bringing you the latest global market research insights, news & 9 nuremberg, germany. with market data from gfk you can carry out objective evaluations of your markets, turnover and locations. link your company data to potential data such as, gfk report 2021, gfk wiki, gfk market research, gfk healthcare, gfk custom research llc, gfk research, gfk competitors, gfk clients, gfk logo, gfk revenue. what do gfk do? is gfk reliable? what is gfk nielsen? how many employees does gfk have?
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