wordstream by localiq is your go-to source for data and insights in the world of digital marketing. there are a lot of free benchmarks for data available to all google ads users. the auction insights report allows you to look at who else is bidding on your keywords. the below graphic shows which competitors are bidding on the keyword “foam mattress.” typically, when people use the google ads keyword planner, they think of using it to find keyword ideas from their own site and landing pages. this is a platform that we utilize here at wordstream to help our clients gain a competitive edge in their google ads accounts. let’s say we have a pet supplies business, and we’d like to see which competitors are bidding on the keyword pet supplies.
once your google ads account is well structured, you can think about optimizing it further with direct competitive advertising. we might consider bidding on the keyword pepsi. another point is that quality score is going to be lower for competitive campaigns, and it is unlikely that your competitive campaign’s ads will show up in the first position. obviously, it is most important to make sure all the bases are covered around all branded and non-branded terms. if budget is tight and there is no extra money to fund a competitive ppc campaign, it is not the end of the world. if you’re in marketing, advertising, or doing anything related to ppc, odds are you’re not a fan of math.
i’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors. the data will help you determine if your competition is more aggressive in their bids or budget. the overlap rate will show you how often you and the competitor appear in the same auction search results. however, it provides rather specific information regarding keywords your competition is bidding on and seeing the greatest success with.
within the free version, you can type in your competitors website and view their biggest competitors (are you on the list? in addition to showing keywords your competitors are bidding on and ads they are running with accompanying ranking information, if you do upgrade you gain the ability to build new campaigns with the information you find. you can take a free trial in this program and see up to 10 keywords, ads, and competitor domains. competitive research is only useful if you use it as a part of your ppc strategy, not the lead driver in how you determine the best ways to move forward.
search for any competitor. download their keywords. it’s that simple. learn competitors’ ppc & seo tricks and avoid their mistakes. try it free. analyze & beat your google ads competitors with these 4 powerful tools auction insights keyword planner semrush competitive campaigns worth in google ads, you can review the auction insights to determine what competitors are competing with you for the same keywords., google ads competitor analysis template, google ads competitor analysis template, google ads competitor analysis free, spyfu, free competitor analysis tools.
there are several reasons why google ads competitors analysis matters for your marketing, and more importantly for your business. step 2. google ads competitive analysis go to the advertising research positions report and query your competitor’s domain in the search bar. this shows you, ppc competitor analysis template, spy on competitors google ads, keyword competitor analysis, ppc competitor analysis tools, spyfu review, check competitor website traffic, find competitors, auction insights google ads, how to find competitor ads, spyfu competitors. how do i analyze competitors on google ads? who are the competitors of google ads? can you target competitors on google ads? how can i spy on my competitors on google ads?
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