hello marketing aficionados, i hope you are finding great ways to manage your time and invest on your business or yourself during these complicated times. then, i was thinking about purchasing a gopro hero 7 to use for my live streaming sessions on twitch (another story but i am a gamer and i like to go around tokyo with my camera and discuss with my followers).the idea was there: let’s talk about the gopro’s success story! it is certainly true to think that red bull and gopro are playing on the same ground (even though they are selling different products), yet the way they reached their target is different. our story starts in 2001, with the emergence of mobile technology. the man had no big ambition, he just wanted to develop a wrist strap to tether your camera to your arm in order to take unusual shots… well, it didn’t go this way for long! he will need to design a camera fit for action with a waterproof housing to be used everywhere. in 2004, gopro released its first camera… believe it or not but their first camera was sold for $30 a piece.
a 35mm camera sold in surf shops and appearing on qvc. in 2009, the market was transformed with the release of the iphone: the first publicly acclaimed smartphone with a built-in high-quality camera. in 2010, gopro decided to switch its gopro series to a high-end category type of camera.their new gopro model will record at 1080p and will have a 127° wide angle lens. you maybe don’t know but it is really hard for a brand to grow on youtube. in fact, touchstorm reports that only 2% of the top 5,000 youtube channels belong to brands. little by little, users start submitting similar videos by themselves and since 2013, gopro starts sharing the best content recorded with gopro to their channel. gopro marketing strategy embraced user-generated content because it allows for free high quality content but also it helps customers to feel that they are part of a great community of sport enthusiasts.nevertheless, it also gave these users the opportunity to have their moment of fame by racking up 1000s of views and shares. it is then up to you to figure ways to create and engage with your community.
gopro, however, takes this mission a step further in its content marketing efforts, by putting the customer experience at the forefront of its strategy in terms of the content it provides and how it delivers that content to its audience. many other content marketing sites will provide content paired with strong “shop this article” calls-to-action that take up significant space on the page. when a user selects the info button, they receive a small drop down with a description of the video, a link to other related content and finally a “get this shot” call-to-action with a small image and name of the product used in the video. while gopro is usually associated with capturing moments of extreme sports, in recent years, the brand has expanded its reach and showcased the versatility of use cases for its cameras.
this conscious effort by gopro to reach out to these peripheral audiences by creating content that connects with them shows the sophistication and awareness of its content marketing strategy. the final piece of gopro’s content marketing that is key to its success is its distribution strategy. gopro is a brand that has taken this to heart and distributes its content with the audience in mind. the strategy has proven to be successful with millions of loyal customers and fans consuming its content and, in turn, continuing to buy its cameras. email is a powerful channel for sales, but it’s also a powerful channel for staying top of mind & building relationships with customers.
gopro marketing strategy embraced user-generated content because it allows for free high quality content but also it helps customers to feel the final piece of gopro’s content marketing that is key to its success is its distribution strategy. every marketer knows that audiences engage on different gopro marketing strategy involves providing user-generated contents on its channels that showcase the power of the gopro product., gopro marketing strategy 2020, gopro marketing strategy 2020, gopro marketing strategy 2021, gopro be a hero campaign analysis, gopro be a hero campaign.
the gopro marketing strategy team searches the web for the best and coolest videos shot with their cameras. they actively seek out emotional among those strategies was user-generated content marketing. in this blog, you will learn from an inspiring story of how gopro promote their inside gopro’s marketing strategy. nick woodman first came up with the idea of gopro in 2001, but it was a year later during a surfing trip, how could gopro improve its ugc strategy, gopro marketing mix, gopro be a hero campaign case study, gopro strategy analysis, what makes gopro unique, gopro target market, gopro case study strategic management, gopro social media campaign, gopro case study answers, gopro content marketing. what is gopro marketing strategy? how could gopro improve its marketing strategy? who is gopro’s target market? how is gopro hero advertised?
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