despite all the uncertainties caused by covid in 2020, influencer marketing is still a highly popular and effective form of marketing. due to our survey sample size, the proportions of each industry vertical represented here will likely be typical of influencer marketing users in general. coronavirus has accelerated that growth in 2020, and this is estimated to continue in 2021. from a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to have a market size of $9.7 billion in 2020. this is expected to jump to $13.8 billion in 2021. as influencer marketing has matured as an industry, it has attracted support companies and apps to simplify the process for both brands and influencers. judging by the recent uptake in influencer marketing over the last few years, much of this increase in content must be created and delivered by influencers on behalf of brands. although the number of firms planning to decrease influencer marketing is up, this is predominantly balanced by a reduction in the unsure category. however, the vast majority of firms intend to include some influencer marketing in their mix. of course, some firms will have a range of influencers they call upon depending on the nature of a particular campaign, depending on the products they are trying to promote, and the target market. we found that 67% of our respondents measure the roi from their influencer campaigns.
this is a 3% increase in favor of emv compared to last year’s result. 82.5% of the respondents in our survey take their influencer marketing spending from their marketing department’s budget. the most significant change comes in second place, with 45% of respondents now using tiktok for their influencer marketing campaigns. slightly less popular, at 32.8%, is the group of respondents who engage in influencer marketing to build up a library of user-generated content. maybe this is one reason for the increase in the use of third-party influencer tools and platforms. a contentious issue in influencer marketing is the amount of automation you can successfully use. the vast majority recognize that influencer marketing is, to some extent, a scalable tactic in their marketing ecosystem. we asked those of our respondents who engaged in influencer marketing how many influencers they had worked with over the last year. these later companies are probably brands that prefer the “always-on” approach to influencer marketing.
for their part, brands will want to jump on these influencer marketing trends to expand their audience, generate new leads, and earn more revenue. and often, they will select the best platform for a purpose. they can help their followers through the entire sales funnel, from awareness to consideration and even purchase. as many affiliates don’t have the fervent audiences of influencers, they are starting to work with influencers to promote their affiliate products. similarly, black girl digital is a premium digital marketing and influencer agency that specializes in the black female audience. their mission is to be a solution to equity wage disparities for black and multicultural women in the influencer marketing industry.
those trends will continue throughout 2022. in addition to the new social media platforms, we’ll start seeing new and experimental forms of media along with a big push towards ai-driving influencer marketing platforms. we’ve already seen influencer houses become a thing, and it’s highly likely there will be more of that as influencer networks seek ways to increase influencer marketing campaigns and earn more return on their efforts. this means influencers have to be careful with the content they create for brands to make sure that the products they take on will resonate with their audiences. 2020 and 2021 have brought us much more in the way of social activism, and a lot of influencers and platforms worked to highlight the lack of diversity and equality in influencer marketing. it should come as no surprise that influencers will get that pressure, too, and will be expected to be more discerning of the brands they partner with. as we look ahead to influencer marketing trends for 2022, those solutions will be put to the test. in 2022, more and more nano influencers will become popular as a way for marketers to reach targeted audiences.
from a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to have a market size of $9.7 billion in 2020. this is from $1.7 billion in 2016, influencer marketing is estimated to have grown to have a market size of $10.24 billion in 2021. it’s expected to influencer marketing trends to keep on your radar 1. creator-focused marketplaces 2. the rise of nano & micro influencers 3. a shift to video, instagram influencer marketing 2021, instagram influencer marketing 2021, influencer marketing trends 2022, benefits of influencer marketing 2021, influencer marketing hub.
it has been reported that 65% of influencer marketing budgets increased throughout 2020, and we expect this to rise during 2021. six influencer marketing trends to watch in 2021 1. ‘influencer’ versus ‘creator’: terminology is in flux 2. paid amplification will be influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet., influencer marketing market size, how effective is influencer marketing. does influencer marketing still work 2021? is it too late to become an influencer 2021? what is the next big thing in influencer marketing? why is influencer marketing effective 2021?
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