despite all the uncertainties caused by covid in 2020, influencer marketing is still a highly popular and effective form of marketing. due to our survey sample size, the proportions of each industry vertical represented here will likely be typical of influencer marketing users in general. coronavirus has accelerated that growth in 2020, and this is estimated to continue in 2021. from a mere $1.7 billion in 2016, influencer marketing is estimated to have grown to have a market size of $9.7 billion in 2020. this is expected to jump to $13.8 billion in 2021. as influencer marketing has matured as an industry, it has attracted support companies and apps to simplify the process for both brands and influencers. judging by the recent uptake in influencer marketing over the last few years, much of this increase in content must be created and delivered by influencers on behalf of brands. although the number of firms planning to decrease influencer marketing is up, this is predominantly balanced by a reduction in the unsure category. however, the vast majority of firms intend to include some influencer marketing in their mix. covid has the effect of increasing the extremes – firms have either decreased their influencer marketing noticeably or have put more emphasis on the practice and spend more on it. 72% believe that the quality of customers from influencer marketing campaigns is better than other marketing types.
we found that 67% of our respondents measure the roi from their influencer campaigns. 82.5% of the respondents in our survey take their influencer marketing spending from their marketing department’s budget. the most significant change comes in second place, with 45% of respondents now using tiktok for their influencer marketing campaigns. slightly less popular, at 32.8%, is the group of respondents who engage in influencer marketing to build up a library of user-generated content. maybe this is one reason for the increase in the use of third-party influencer tools and platforms. a contentious issue in influencer marketing is the amount of automation you can successfully use. the vast majority recognize that influencer marketing is, to some extent, a scalable tactic in their marketing ecosystem. we asked those of our respondents who engaged in influencer marketing how many influencers they had worked with over the last year. these later companies are probably brands that prefer the “always-on” approach to influencer marketing.
here are the main results from our influencer marketing 2020 study, along with a selection of other relevant recent statistics we have found. this means that the growth in influencer marketing over the current year, 2019 to 2020, has seen the estimated market size increase from $6.6 billion in 2019 to $9.7 billion in 2020. we are fast approaching a market size of $10 billion. we analyzed 100,000+ influencer profiles across leading influencer marketing platforms, instagram, tiktok, and twitter to see if there were variations in the engagement rate depending on an influencer’s number of followers. now more than 90% of all influencer campaigns include instagram as part of the marketing mix. judging by the recent uptake in influencer marketing, much of this increase in content must be made and delivered by influencers on behalf of brands. however, the vast majority of firms intend to include at least some influencer marketing in their mix. clearly, the amount that a firm spends depends on the size of its total marketing budget and the proportion it chooses to devote to influencer marketing.
influencer marketing is sufficiently widespread now that most businesses understand that the best way to measure your influencer marketing roi is by using a metric that measures the goals of your campaigns. 80% of the respondents in our survey take their influencer marketing spending from the budget of their marketing department. somewhat less popular, at 24%, is the group of respondents who engage in influencer marketing to build up a library of user-generated content. maybe this is one of the reasons for the increase in the use of third party influencer tools and platforms. a contentious issue in influencer marketing is the amount of automation you can successfully use. 50% of our respondents believe that influencer marketing is definitely a scalable tactic in their marketing ecosystem, and a further 41% think that it is somewhat of a scalable tactic. we asked those of our respondents who engaged in influencer marketing how many influencers they had worked with over the last year.
in our influencer marketing benchmark report 2021, we surveyed more than 5000 marketing agencies, brands, and other relevant professionals our survey respondents are generally positive about the value of influencer marketing overall. most agree that influencer marketing attracts please note that this survey is strictly for influencers, those who work in media agencies, brands, companies that engage the public using digital marketing, influencer marketing statistics 2021, influencer marketing statistics 2021, influencer marketing report template, influencer marketing strategy, influencer marketing 2021.
we surveyed 150+ marketers on the state of influencer marketing in 2019—read key statistics and learnings about the influencer marketing industry. our 2019 survey results irrefutable prove that influencer marketing is a highly effective and viable marketing strategy. instead of looking at influencer through surveying over 700 marketers and 3,500 consumers globally, rakuten advertising uncovers where influencer marketing stands from the perspective of, influencer marketing statistics 2022, influencer marketing platform, influencer marketing effectiveness statistics, influencer marketing hub, influencer marketing market size, influencer marketing statistics 2021 uk, influencer marketing roi, impact of influencer marketing on consumer behaviour questionnaire, influencer marketing growth, influencer marketing industry. is influencer marketing still effective in 2021? is influencer marketing effective 2020? what is the success rate of influencer marketing? what is the roi of influencer marketing?
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