the company was founded in 1975 by didier truchot, chairman of the company, and has been publicly traded on the paris stock exchange since july 1, 1999. since 1990, the group has created or acquired numerous companies. [1][4] truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in france. it was followed by an instrument specific for media and, in 1979, the france des cadres actifs (fca), which was used to determine reading habits of french executives. by the end of the ’80s, it was the fifth largest media research company in france. in 1992, the company was opened to private investment to improve its purchasing capital.
[5] in the mid-’90s ipsos was one of the most important research companies in europe and decided to expand globally. in 1998 it entered the north american market with the purchase of the american company asi market research. the company also took control of four subsidiaries of nfo worldwide specializing in the formation of access panels. [citation needed] ipsos australia has existed since at least 2000, and as of 2022[update] has offices in melbourne, sydney, brisbane and perth. [11] the results of ipsos polls in australia are published in the sydney morning herald (smh), the age and the australian financial review (afr). in 2014, ipsos derived 44% of its revenue from the emea region (europe, the middle east and africa), 39% from the americas region, and 17% from the asia-pacific region.
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