information resources, incorporated (iri) was formed in chicago in 1979 by market researcher john malec and gerald eskin, a university of iowa marketing professor.  iri became a public company in 1983.  by 1993 fortune magazine named iri a “company to watch” for expanding into two of its biggest markets: analyzing nationwide scanner data on consumer products and producing computer software.  in late 2003, iri was acquired by a joint-venture cooperation between enterprise software provider symphony technology group and investment capital firm tennenbaum capital partners.
 the company announced that it was changing its name back to information resources inc., or iri.  in february 2004, iri named former electronic data systems corp executive scott klein as its president and ceo, succeeding joe durrett.  in june 2012, symphonyiri group, inc. appointed former aon coo and mckinsey & company senior partner, andrew appel, as president and ceo to succeed john g. freeland, who moved to an interim role as executive vice chairman.  in may 2021, iri named former google executive and cpg advertising leader, kirk perry as president and ceo, succeeding andrew appel, who remained an advisor to the company and member of its board of directors.
compare iri with the biggest competitors in the market research market like typeform surveymonkey etc. additionally, find customers with upcoming contract renewals and propensity to buy similar technologies. discover competitors of iri to find prospects, market share, technology movements, buying patterns and compare technologies against each other. iri’s top competitors in the market-research category are typeform surveymonkey qualtrics. you can view a full list of iri competitors here.
of iri and 40,000 other technologies on the internet.you can also compare iri and its feature with top competitors here : iri vs typeform iri vs surveymonkey iri vs qualtrics . iri has market share of 0.42% in market-research market. top alternatives for iri market-research tool are typeform with 25.22% surveymonkey with 23.10% qualtrics with 11.59% market share. companies using iri for market-research are majorly from united states with 347 customers. 57.74% of iri customers are from the united states.
iri is a data analytics and market research company, headquartered in the u.s. which provides clients with consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods, retail, and healthcare industries. the latest gem lift study from iri and ana says ads with accurate and positive meet different consumers’ needs with the latest insights on the market, market research. chicago, il 128,560 followers. leading provider of big data, predictive analytics and forward-looking insights that help cpg, retail and iri (information resources, inc.) is a data analytics and market research company, headquartered in the u.s. which provides clients with consumer, shopper,, iri nielsen, iri nielsen, iri company, iri market map, iri vs nielsen.
information resources, inc. (“iri”), is a leader in delivering powerful market and shopper information and predictive analysis for the consumer packaged iri has market share of 0.41% in market-research market. iri competes with 115 competitor tools in market-research category. top alternatives for iri market- iri is a market research company specialized in development of big data and predictive analytics solutions., iri data example, information resources inc, iri insights, iri liquid data, iri wiki, iri login, iri usa, iri revenue, iri uk, iri india. is iri and nielsen the same? what is nielsen iri? what is iri database? what does iri data show?
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