market mapping and landscape analysis involves identifying the key players in a field, sector or geography and classifying them by relevant characteristics (e.g., type of organization, target beneficiary). market mapping and landscape analysis can be used for a variety of purposes to help nonprofits chart their broader strategy and make critical decisions. it can be used to “get smart” on a new field or geography, discover important trends shaping a sector, or identify peers and collaborators. market mapping is especially useful for organizations considering significant expansion or shifts in focus, or those conducting a rigorous strategic planning process.
conducting a competitive analysis this short article highlights the need to look at both competition for resources and ability to provide services as necessary parts of analyzing a nonprofit’s position in the competitive landscape. effective market mapping allows a non profit to 1) better articulate to funders what their nonprofit is uniquely positioned to accomplish 2) forge partnerships with other organizations 3) stop wasting resources 4) reduce competition for funding, and 5) chart a sustainable future direction how to conduct and prepare a competitive analysis this short, practical guide is written for a for-profit company but the ideas and lessons contained within it are easily transferred to a nonprofit organization. financing and sustaining out-of-school time programs in rural communities this article highlights the use of domain and field mapping of funding sources for rural out-of-school time programs. landscape analysis of community-based organizations: maniema, north kivu, orientale and south kivu provinces of democratic republic of congo the first 18 pages of this report provide an excellent example of the insights and next steps an organization can learn from a landscape analysis. the remaining pages provide examples of the insights produced by an in-depth landscape analysis.
a competitive landscape analysis provides the information necessary to overcome your competitors and reach your destination. there are a variety of frameworks you can use for analyzing the competition. a strategic group analysis can help you pinpoint your closest competitors and understand the precise nature of the competition. a porter’s five forces analysis provides a framework for examining the overall competitiveness of a particular market. simply enter competitor domains and the tool returns a host of insights you can use to better understand the competitive landscape.
for example, the market share by channel graph depicts a side by side comparison of what share of the market goes to which business through a given channel. for your competitive landscape analysis, it’s important to consider the entire picture. when it comes to the competitive landscape as it relates to products and services, both traffic analytics and eyeon can provide a wealth of data. each page also offers a dropdown view with a graph revealing the sources of the traffic for that page. once you’ve uncovered your competitors, selected a framework for analyzing the competition, and gathered data, you’ll need to organize your findings. for other research, you may want to use a tool like google data studio or tableau.
a competitive landscape analysis is a structured way of identifying and researching your competitors. you perform a detailed investigation into market mapping and landscape analysis involves identifying the key players in a field, sector or geography and classifying them by relevant characteristics competitive landscape analysis is the process of examining your market to identify your competitors and figure out where they stand with, market landscape example, market landscape example, market landscape analysis template, landscape analysis example ap human geography, landscape analysis geography.
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