the comprehensive strategic and qualitative analysis of lululemon’s competitive advantage in a competitive apparel industry using porter’s five forces model. the strategy has propelled the brand in direct competition with nike, adidas, and under armor. porter’s five forces industry and competition analysis is a qualitative business analysis to evaluate the competitive advantage and long-term profitability. the five forces model analyzes the intensity of the competition, attractiveness, and long-term profitability. the barrier of entry for the textile and apparel industry is low. however, lululemon is the pioneer of the athleisure brand, and the company has a long history of creating innovative products.
the bargaining power of buyers is low as lululemon sells at a premium price. the threat of substitutes for the lululemon brand is high. the key source of competitive advantage is brand loyalty. the competitive athleisure market becomes a real threat for lululemon operating in the high-end market segment. lululemon begins eroding the big brands’ market share in the athleisure and lifestyle segment. lululemon has a strong, sustainable competitive advantage as the company is structured as an agile organization.
in this tutorial i will discuss the top lululemon competitors. according to lululemon it is a yoga-inspired athletic apparels company for women, men and children. the company was founded in 1998 based in canada but lately expanded its operation to international geographies to sell its products in retail stores and online. the company was able to generate $2,649.2 million revenue in 2017 with a growth of 19.9% from the previous year revenue which was $2,344.4 million. under armour is one of the strongest sports brand and leader in performance apparel industry that designs, manufactures and distributes footwear, performance apparels and accessories for men, women and children. ua generated revenue of $5 billion in fy 2017. under armour is the top competitor of lululemon athletic inc. nike is a multinational company founded in 1964 as blue ribbon sports and in 1971 changed its name as nike inc. nike designs, manufactures, markets and sells variety of sports footwear, apparels and related accessories for men, women and youth. nike is one of the strongest lululemon competitor. puma is a german multinational company founded in 1948 which is headquartered in herzogenaurach, bavaria, germany.
the company designs, manufacture both casual and athletic footwear, apparels and related accessories. outdoor voices is the top of lululemon and nike. abercrombie is in the top list of lululemon competitors. the company generated 3.4 billion revenue in 2017 and employs 5000 people. every year the company manufacture 900 million sports and lifestyle products with the help of its independent manufacturing partners. the company is operated in 370 locations in united states, germany, japan and canada. the company offers footwear, clothing, bags and travel accessories. new balance is also considered one of the leading lululemon competitors. currently the company is operating 40 stores in 11 countries.
the framework provides a qualitative and comprehensive strategic analysis to evaluate the competitive analysis beyond the current competition. in this tutorial i will discuss the top lululemon competitors. according to lululemon it is a yoga-inspired athletic apparels company for women, the report consists of five main sections: company. background, competitive analysis, financial analysis, swot analysis, and. strategic recommendations., lululemon competitive advantage 2021, lululemon competitive advantage 2021, lululemon competitors, lululemon competitive advantage 2020, lululemon competitive advantage.
comparing the results to its competitors, lululemon athletica inc reported total revenue increase in the by 29.8 % year on year. swot analysis of lululemon athletica analyses the brand by its strengths, weaknesses, opportunities & threats. in lululemon athletica swot does the company have a source of (sustainable) competitive advantage? we evaluate the competitive environment of lululemon athletico inc by analyzing the, lululemon competitive strategy, lululemon differentiation strategy. what is lululemon competitive advantage? what is lululemon’s competitive strategy? what is lululemons biggest competitor? how does lululemon differentiate from competitors?
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