the size of the global market research industry has grown by 6% to $76 billion in 2017. while the us remains the globe’s largest sector for market research services, followed by the uk, the middle east and asia pacific are the fastest growing regions. the remaining 5% of the market is distributed across other research methods. we see growth both from within the traditionally defined research sector, but also from the newer, expanded definition of our industry – evidence that the demand for actionable, evidence-based data and insight remains strong.” the us is the globe’s largest market for marketing research services, enjoying a 44% share of the worldwide industry. the german and french markets represent respectively 6% and 5% of the industry, followed by china, which saw its local market grow by 6% in the previous year.
the top ten research companies, led by the six largest players – nielsen, kantar, quintilesims, ipsos, gfk and iri – generated $18 billion in fee income in 2017, accounting for nearly a quarter of the entire industry. the firm is a subsidiary of wpp, one of the globe’s largest agencies for advertising, public relations, media and market research. quintilesims, formed by the $17.6 billion merger between quintiles and ims health in 2016, is an american company that provides market research services to the health, pharma and life sciences sectors. as part of the deal, close to 1,000 gfk professionals in 25 countries joined its rival.
the market research industry has grown steadily over the last five years. what should companies in this industry expect in the years to come? read on to gain a quick overview of the industry’s performance and important new trends to watch. also, studies like the 2018 global brand health report where tech workers reveal the companies they want to work for and what they value in a job offer are studies that are important to industries. the market research industry in the u.s. has undergone a strong growth over the five years. there are 44,000 establishments offering market research services in the united states. in this case, “establishments” refer to companies with a single location as well as units of multi-location companies.
between 2016 and 2020, it is expected that industry revenue growth will accelerate in the u.s. as more and more research firms adopt fresh innovative methods. according to the market research stats and trends, many of these trends have been bubbling underneath the surface for the last couple of years. getting a handle on the key trends for market research will position you well to assist your brand with sensible consumer insight. the key drivers of success for these systems are ease of use, followed by speed, followed by cost. however, a key element in their success is the ability to leverage existing brands and reputations. thanks to this process, the correct answers or the most actionable results can be obtained. and while researchers understand the importance of randomly selecting a sample from an entire population (whatever that population is), for others probability sampling is a tough…
the market size, measured by revenue, of the market research industry is $25.1bn in 2022. what is the growth rate of the market research industry in the us in the global market research industry has reached another peak, from 46.09 billion u.s. dollars in 2014 to around 73.38 billion in 2019. the global market research services market is expected to grow from $71.86 billion in 2020 to $75.66 billion in 2021 at a compound annual growth, market research industry size 2020, market research industry size 2020, global market research industry size 2021, market research industry trends 2021, market research industry growth.
the global revenue of the market research industry exceeded 73.4 billion u.s. dollars in 2019, growing more than twofold since 2008. in 2018, north america generated the largest share of marketshare of marketgoogle has dominated the search engine market, maintaining a 92.47 percent market share as of june 2021. the majority of google revenues are generated through advertising.https://www.statista.com u203a statistics u203a worlu2022 search engine market share worldwide | statista research revenue, representing 54 percent of the total, followed by europe with 26 percent. the size of the global market research industry has grown by 6% to $76 billion in 2017. while the us remains the globe’s largest sector for according to a recent report by first research inc., the market research industry globally produces $45 billion in revenue each year. europe and the united the global market research services market is expected to decline from $75.8 billion in 2019 to $74 billion in 2020 at a compound annual growth, market research industry overview, esomar global market research 2021. how big is the market research industry? how much is the market research industry? what percentage of companies do market research? is market research an industry?
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