reliance on this group will decrease somewhat as a result of increased efforts in marketing the other two customer groups. briefly stated, these outlets fall into the following categories: the last three mentioned market sectors – unfinished furniture outlets, specialty retailers, and designers – are the ones most attractive to poppi’s products. established connections with the italian manufacturers of high quality furniture will help the company to source rarely available products, which are in strong demand by the sought customer segments. designer stores require quality unfinished furniture that can easily be finished by the outsourced finishers or upholsterers. this need can be met by applying special finishes to the poppi’s products. chapman, for example, is a maker of furniture in italy.
for the vast majority of furniture outlets, furniture is not supplied off the showroom floor, but instead must be ordered. the customer will be shown a chart of standard finishes, make his choice, as well as his choice of fabric, make a down-payment and then wait at least eight weeks to receive the ordered furniture. the key to the buying decision on the part of the consumer is the salesman and the chair being in front of the buyer. unless a salesman mentions the likelihood of this happening in the case of a lighter chair, the consumer is not apt to consider it. whatever chairs the outlet carries are going to be sold. as was pointed out elsewhere in the business plan, chapman products are produced in italy, which has a better reputation for delivery reliability. the chapman chairs are, however, inferior in quality to those of poppi’s suppliers in terms of weight, strength of construction, as well as the degree of hand-carving detail.
our target market is a person who wants to have very fine furniture with the latest in technology, combined with an old fashioned sense of fine woods and fine woodworking. according to [source omitted], the market for office furniture is growing at xx percent per year, and is projected to increase. the office furniture industry has undergone a great deal of change in this decade. in mainstream office furniture, the rise of the office store channel has siphoned a lot of volume from the older and more traditional manufacturers.
some of these have looked at times at our niche, and are competing for the same dollars. most of the remainder, 18%, is sold directly to buyers by catalogs. in direct sales to corporations, price and volume is critical. weaknesses: the product is more standardized, and of lesser quality, with less sense of design and materials and workmanship. weaknesses: abc has not seemed to understand our niche, where to find the buyers, how to market as a specialty niche instead of the more traditional furniture channels.
4.1 market segmentation. according to u.s. government statistics there are over 17,000 outlets selling furniture nation-wide. briefly stated, these outlets 4.2 market segmentation corporate executives: our market research indicates about 2.5 million potential customers who are managers in corporations of more than the global furniture market is segmented on the basis of type, distribution channel, and region. by type, it is classified into rta, residential,, furniture business target market, furniture business target market, market analysis furniture business, marketing plan for furniture business pdf, furniture industry report 2020.
the market segmentation is impacted by the different ethnicities as well as the traditions that will influence the design of the purchased the furniture market is divided into seven segments: living room furniture, bedroom furniture, kitchen & dining furniture, outdoor furniture, household furniture market segmentation the household furniture market is segmented by type, by area of use and by geography. wood furniture had the highest, furniture industry in the world, global furniture industry statistics pdf, psychographic segmentation for furniture, furniture industry overview, online furniture industry analysis, furniture market analysis pdf, ikea market segmentation, furniture industry growth, furniture market report, furniture market share. how can a market for furniture be segmented? who is the target audience for furniture? is there a market for furniture? is there a global segment in the home furniture market?
When you try to get related information on market segmentation for furniture business, you may look for related areas. furniture business target market, market analysis furniture business, marketing plan for furniture business pdf, furniture industry report 2020, furniture industry in the world, global furniture industry statistics pdf, psychographic segmentation for furniture, furniture industry overview, online furniture industry analysis, furniture market analysis pdf, ikea market segmentation, furniture industry growth, furniture market report, furniture market share.