with a small business, getting the word out can be challenging due to less visibility and lack of resources (like budget or time). if there’s no difference between you and your competition, there’s no reason why a buyer would be compelled to work with you. once you have your initiatives running and you’ve experimented with a few things, pay attention to the data. having a professional-looking website is one of the most important assets you will create for your small business. by using this tool to add a pop-up widget to your website, you can start collecting the email addresses of potential customers. having a consistent brand identity to promote your business will make you look more professional and help you attract new customers. if you aren’t on the technical side and want a website built for your small business, you can use a freelancer or a marketing agency that specializes in web design.
these three areas can help you learn how your target market is searching online, and position your business to get discovered by the right people. the more often your desired keywords appear in your high-quality and helpful content, the more likely you are to appear in search results. if your business is focused on a local area, the most important accounts for you are facebook, yelp, and google’s business feature. if you’ve never sent regular newsletters before, you can use hubspot or a number of other affordable tools to create and send an email with a professionally designed template. once you have a few social media accounts and can allow people to sign up for your newsletter, highlight this on your website so your visitors can follow you. you can also use a few handy tools and software to edit, track, and report on your campaigns. if an experiment goes well, you could be ahead of the game, and it never hurts to be a thought leader in your industry.
before you get started outlining the meat of your small business marketing plan, it’s important to take stock of where you are now so you can determine the best marketing goals and objectives. now that you’ve analyzed your current business situation, it’s time to figure out how much you’re going to be able to invest in a marketing plan for your small business. so you need to be realistic about what you’re able to spend to invest in a successful marketing plan. if this is the first time you’ve put together a marketing plan for your business, you should understand that you may need to do some course corrections over time.
once you have a solid understanding of your opportunities and weaknesses as well as your budget, you can start writing your marketing goals. take a look at each of your marketing goals and list the marketing tactics you think you would need or want to reach those. this is also the point in creating your marketing plan that you may want to decide whether or not you want to outsource your marketing plan by working with a marketing partner. once you create your list, put it in a highly visible spot for quick reference and share it with your employees and your marketing partner. we simplify local marketing with unparalleled data and insights, smart technology that learns what works for you, and story telling that helps your business connect with local consumers.
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