with a small business, getting the word out can be challenging due to less visibility and lack of resources (like budget or time). if there’s no difference between you and your competition, there’s no reason why a buyer would be compelled to work with you. once you have your initiatives running and you’ve experimented with a few things, pay attention to the data. having a professional-looking website is one of the most important assets you will create for your small business. by using this tool to add a pop-up widget to your website, you can start collecting the email addresses of potential customers. having a consistent brand identity to promote your business will make you look more professional and help you attract new customers. if you aren’t on the technical side and want a website built for your small business, you can use a freelancer or a marketing agency that specializes in web design.
these three areas can help you learn how your target market is searching online, and position your business to get discovered by the right people. the more often your desired keywords appear in your high-quality and helpful content, the more likely you are to appear in search results. if your business is focused on a local area, the most important accounts for you are facebook, yelp, and google’s business feature. if you’ve never sent regular newsletters before, you can use hubspot or a number of other affordable tools to create and send an email with a professionally designed template. once you have a few social media accounts and can allow people to sign up for your newsletter, highlight this on your website so your visitors can follow you. you can also use a few handy tools and software to edit, track, and report on your campaigns. if an experiment goes well, you could be ahead of the game, and it never hurts to be a thought leader in your industry.
by the end of this article, you will know exactly what to do next with your marketing. if you decide that facebook is the right channel for you, i’d recommend using a tool like adespresso to run your campaigns and speed up your journey to positive roi. as a paid marketing channel, it also allows you to obtain immediate results and can scale as far as your budget allows. the key is identifying where your customers are and how they like to be approached. if your deal gains traction, you can quickly be overcome by more customers than you are prepared to handle, and if you don’t do the math correctly, you can lose a lot of money. webinars are often used as lead magnets for email marketing and the right topic can drive a large batch of new subscribers to your list. after all, if you can provide so much value in 30 minutes to an hour, they will believe that your claims are true and that hiring you is the right decision.
referrals are one of the best ways to find new customers, and who better suited to obtain referrals than your current staff? if you are a decent writer, sharing your expertise in the form of weekly or monthly write-ups can do wonders for your brand. they are also a major catalyst in expanding your network around the city in which you live. if your business has a mobile app, give yourself kudos for being ahead of the curve for marketing and seo. the google algorithm factors the quality and quantity of sites that link to you in your search rankings. adding schema markups is one of the most powerful ways to boost your website in the serps. well, that’s the scoop: 16 proven marketing strategies that have worked for thousands of businesses and can work for you.
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