research skills are vital for many careers and industries. when learning how to conduct research in the fiu/mas gsc ma- creative track, it is inevitable that certain topics will require deeper research. while the program will teach you how to do this, read on to see some of the other ways research plays a role in a creative advertising position. advertising research is needed in order to determine the effectiveness of a campaign or commercial based on the feedback of a consumer. as a student, you can learn how can now to use apps, data visualizations, user-feedback, and campaign metrics to communicate research.
some fear that technology will make their research practices obsolete, but this should not be a cause for fear, but instead and a chance to grow. students often think gathering data requires both quantitative and qualitative methods, but there are other options used to inform the same piece of research via a multi-media presentation. a master’s degree from fiu-mas gsc – creative track will provide a foundation in the creative, management, interpersonal, and analytical skills required to work in the advertising field. the program includes subtracts for specializing in art direction, copywriting, social media, and creative strategy. the interdisciplinary program combines graduate-level academic courses with the creative skills-building curriculum taught by the leading portfolio school in the world.
from the humble beginnings of newspaper advertising in the seventeenth century through to the dawn of the internet, resulting in many new advertising opportunities, the world of the advertising industry has never been as diverse as it is today. new media has appeared on the scene and traditional media such as print and the television have suffered as a result of these changes. it is also important to remind ourselves that these traditional media tend to be the most expensive parts of the communication mix. print publication titles have embraced the internet to enhance their overall media footprint but have they done this at the risk of cannibalizing their core businesses? the battleground between different types of media has intensified. whether it is testing the price sensitivity of uk smes and their advertising spend in newspapers, testing the effectiveness of your latest direct marketing campaign throughout the us or understanding the future allocation of media buyers’ advertising budgets throughout the uk, spain, italy, netherlands, france and germany, b2b international can help you.
a series of alternative business models needed to be tested, and our client wanted clear direction on which merchant categories to concentrate on at launch. interviews were conducted over the telephone, and included a significant element of open discussion about the advantages and disadvantages of different business model concepts, which were shared in advance of the interview. the cashback platform was successfully launched, with significant interest from a wide array of merchants. we’ve very much enjoyed and valued our time together and look forward to working together more as we move this project forward. my sincere thanks to you for your professionalism, your patience, and for your tremendously valued consultation. we were very pleased with the work done and impressed with the quick turnaround of the job on a very tight deadline…i would use b2b international again.
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