the company’s mission is to excel in nurturing and expanding human potential and impacting their customers in different communities. in its most straightforward meaning, market segmentation refers to the process of dividing a company’s target market into achievable and approachable groups. the company also categorizes its products from men, women, and kids. this stage in the nike market segmentation allows nike to explore the preferences of every customer.
more importantly, nike allows its target market to share their experiences with family and friends, including product reviews on the internet and other social media channels. nike has effectively imprinted a strong belief in its customers’ minds that its products are the best options every time they need to buy sports products. similar to other international brands, it is very evident in nike’s marketing approach the intent to vary its product offering depending on its target customer and location. besides the weather, it is also vital to consider the culture and preferences of customers in a specific region or location for the product to have value to them. the software is flexible enough, giving you options for creating and editing your mind maps.
nike derived ~44% of its revenue from north america in 1h15. in contrast, peers lululemon athletica (lulu) and under armour (ua) derive over 90% of their revenues from the north american market. revenue gains were a result of retail expansion in the company’s direct-to-consumer (or dtc) channel, 10% store comps growth in 1h15, and higher e-commerce sales. revenue showed above-average growth in western europe and greater china—both key markets for nike. western europe and greater china contributed 4% and 2%, respectively, to the overall growth in revenue. reported revenue grew at 27.4% year-over-year to $3.0 billion in 1h15. growth in western europe was spurred by higher dtc sales, which grew 40% year-over-year.
greater china revenues grew 19.4% year-over-year to $1.4 billion in 1h15. dtc growth was strong, with comp sales growing at 28% in 1h15 and higher e-commerce sales. the company experienced declines in men’s training, action sports, and soccer. we’ll discuss these changes in parts 8 to 10 of this series. dia, spy, and xly invest 3.5%, 0.4%, and 2.9% of their portfolio holdings in nike (nke). market realist is a registered trademark. people may receive compensation for some links to products and services on this website.
demographic segmentation is a factor used by nike to target individuals according to their age, life-cycle stage, gender, occupation, and generation. the presence of physical stores in different parts of the world is one of nike’s strategies under its geographic segmentation. this segment acknowledges that most of nike’s (nke) incremental revenue was recorded in its north america market, nike’s largest geographical segment. nike derived ~44% of, nike geographic segmentation 2020, nike geographic segmentation 2020, nike psychographic segmentation, nike geographic segmentation 2021, nike target audience.
nike customer segments comprise four categories which are demographic, geographic, psychographic, and behavioral market segmentation. their psychographic segment includes active, fashionable individuals that consider physical activity as part of their lifestyle. geographic nike primarily targets consumers who are between 18-40 years of age. the goal is to equip teens under the age of 20 with athletic apparel,, nike geographic market, nike demographics, nike customer demographics by race, nike target market 2020, nike customer analysis, nike target market income, nike target market 2021, geographic characteristics of nike, nike positioning, nike air max target market. what is nike geographic segmentation? what is an example of geographic segmentation? what is the method of segmentation of nike? how does nike use psychographic segmentation?
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