while 54 & cloudy has been operating as a small consultancy for the past two years, it is now looking to raise some funding and become a full-service digital marketing agency that will need to purchase technology assets and ramp up hiring to meet client demands. additionally, once the 54 & cloudy ramps up their marketing efforts, there will be a need for internal resources to manage all the new clients that they will onboard.
54 & cloudy is well-positioned to quickly become one of the most trusted digital marketing agencies in the industry given its existing reputation and the plans of building a proprietary technology solution that will bring meaningful value to clients. given the management team’s long-standing success in the industry, 54 & cloudy will be looking to secure an sba loan in the amount of $300,000 to finance the acquisition of initial startup technology costs as well as cover initial cash flow needs as 54 & cloudy ramps up customer acquisition and operates at a loss in year 1. given industry growth and the new technology platform 54 & cloudy will develop, the projected next five years will see strong growth from dma as they service new and existing clients while capturing additional wallet share with existing new services as 54 & cloudy grows to become a one-stop-shop for all types of digital marketing.
inexperienced business owners almost invariably ignore the basic and eternal truth of writing a digital marketing agency business plan â the audience matters. this kind of a business plan is intended to reinforce their trust and belief in your digital marketing agency. it should be pointed out that, since this is 2020, your digital marketing agency business plan should also start introducing certain terms and concepts that will be the future of digital marketing, such as a.i.
if you avoid numbers in your business plan, they will notice it and once they do, the first place they will go to is that you are trying to hide something. the reason why they are making a feature in an article about a digital marketing agency business plan in 2021 is that 2021 will hopefully finally be the year when digital marketing agency owners and managers realize the value of the people in their employ. if you came looking for a bulletproof, step-by-step business plan template for your digital marketing agency growth, the author is sorry to disappoint. instead, the author tried to provide the most important things to keep in mind when coming up with a digital marketing agency business plan for 2022. list your agency among the leaders of the industry, promote your work, create original content, find new team members and keep up with digital marketing events.
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