specifically, in 2017, video rise to the top of your marketing tactic list. demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. one of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. this section will walk you through the detailed process of creating and publishing a video for your business. this way, you can ask the same questions of everyone and aggregate your answers in one place. keep a script timer handy to check your script length as you write and edit. your iphone might do a great job of focusing on the subject when you take photos, but when it comes to video the camera will continue adjusting and re-adjusting as you move around the scene. considering the expense of a dslr camera, research your options and read plenty of reviews. a good rule of thumb is to ask the end-user of your video what his or her preferences are and shoot based on that. on your camera, you’ll see the settings referred to with numbers in the hundreds or thousands (e.g. if you have a top-of-the-line dslr, there may also be an option to manually set the color temperature of the room, measured in kelvin. with a dslr, you have the option to shoot with autofocus or manual focus. when you’re shooting with your iphone, there are a ton of microphone options that are all easy to use and decently cheap. place this at a 45-degree angle to the left or right of the subject. if you have to, bring in a couch, chairs, or blankets to minimize the echos in the room. first and foremost, you need to be a coach. for video, the rules of composition are similar to what you may have learned in a photography or art class.
the first step in adopting a shoot-for-the-edit mindset is remembering to leave a buffer at the beginning and the end of each clip. capturing video will force you to take a hard look at your computer and file organization habits. within this folder, there should be a prescribed set of “buckets” to store your video footage, audio, design assets, and more. the platform supports high-quality clips like 4k video footage and makes it easy to share your work directly to a video hosting platform. music is a powerful tool that can alter your video’s mood and tone — just watch the videos above! in addition to considering your audience, be sure to contemplate the purpose of the music. because youtube videos are hosted on individual channels, the platform allows you to build a dedicated audience of subscribers. as a social platform, viewers can engage with your videos by liking and commenting on them, providing you another chance to interact with your audience. for example, if your goal is to get more people to download an ebook, you could create a short teaser or how-to video and post the full link to the ebook’s landing page in the copy of your social post. try pinning your video to the top of your profile for some added exposure.if you want to get a little more experimental with using video on twitter, you can try making short, custom videos to engage with your audience. video is the perfect medium for giving audiences a taste of what it’s like to really be somewhere. other viewers are able to see these comments and the number of hearts your video has. instead, you need to create a comprehensive video marketing strategy that applies to every facet of your flywheel. overall, the goal of this kind of video is to educate and excite. therefore, the goal of this type of video is to encourage your customers to embrace your brand and become brand evangelists. for example, if your target audience is not familiar with your company, you probably want to make a video that focuses on brand awareness before producing an in-depth, product video. it’s time to make video a key part of your marketing strategy!
video marketing is the use of video to raise awareness, create engagement, and drive sales. the first step of your first video campaign, like any marketing campaign, is to decide on your goals and targets. do you want to introduce your brand to more people and begin a long term marketing relationship with your customers? that varies per business, but in a general sense, it refers to the customer which is the best fit for your product. the clearer your understanding is of your audience, the easier it will be to market to them. these videos often relate to the interests of your existing audience and are likely to be consideration or conversion-based. we have a team of animators and videographers that ensure you’ll always have stunning animation and video content at your fingertips, tailored to the job you have at hand. when you’re choosing a dashboard, one of the main things to look for is the ease with which it integrates with your channels. now that you understand the foundations and necessary tools for video marketing, you’re understandably ready to get started. by making a strong case that highlights the benefits of video for your business, while addressing questions and concerns your senior executives might have, you’ll be in good shape to get the go-ahead you need to incorporate video into your marketing strategy. familiarizing yourself with video types is a great way to help get your head around how the video marketing funnel works. social proof and testimonials are a video type that leverages your existing customer base to prove that you’re worth trusting and buying from. the most important thing is that the testimonials you use are believable and relatable for your target audience. an eye-catching intro video is a must-have if you want your youtube channel to be taken seriously. the most important things to bear in mind are that your point of differentiation is clear and that your visuals are enticing.
“how long is a ball of string?” is a fair analogy for the number of video topics you have to choose from in video marketing. the story is the body of the video and the vehicle for your message. whereas an ‘explainer’ used on your website or in an email is likely to contain a sales element and will have more of a narrative feel. you’ll end up with a storyboard that is ready for the next stage — your video script. today, producing a video yourself is easy and quick (when you use the right tools). in this section, we’ll run you through how to set up your studio and the equipment that we recommend investing in. if you’re setting up a studio for the first time, you have a heap of options at the low end of the pricing spectrum. there are a variety of free and paid tools you can use to crunch your videos to this size. one of the most straight forward is paying to run video ads. in this context, a video ad is any video that you pay to run on the internet. the opposite to a native video is a video that is uploaded on one platform and then shared on another. to help youtube understand that your video is the best piece of content on a particular subject, it’s necessary to include relevant keywords in your video’s title, opening sentences, throughout your video’s body, and in your description. cards, which pop-up during your video and end-screens are the youtube features that make this easier to achieve. when you do comment, add value to the conversation and show off your area of expertise. if you want to improve your video marketing quickly, it’s essential that you experiment with new content and track the performance of your videos. the option doesn’t yet exist for businesses to test the performance of their content with a comparative test.
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