opening shop in the early 19th century, cadbury has emerged as a global brand with factories and offices the united kingdom and north america, and a notable presence in asia and africa as well. in 2008, the schweppes brand was sold to the dr pepper group, and in 2010, cadbury was acquired by kraft foods in the us. the following is a pest analysis of cadbury which also will help to shed light on various external factors that affect the chocolate industry. in the context of the uk, the change of government from the labour party to the conservative/liberal democrat is bound to influence cadbury’s operations. the imposition of taxes is yet another political factor that will determine how cadbury manages its investment and payment to shareholders. and even before that in 2007, cadbury schweppes decided to outsource a major portion of its accounting and hr to an indian firm in the face of increasing operational expenses and reducing margins.
if other business units follow suit, this can result in a loss of hundreds of jobs across the globe. in fact, cadbury was able to gain a 30% increase in its annual profits, predominantly from the sales of dairy milk and trident. and while dairy milk chocolate and trident gum sold well, other brands like halls also saw a rise in their annual sales. being run by a quaker family, their opposition to alcohol served as the basis of running a business that sold tea, coffee, cocoa, and liquid chocolate. but while chocolate and other products sold by the company are socially acceptable worldwide, cadbury has been on the receiving end of controversies, the recent one involving cadbury products being ‘halal certified’ to cater to muslim markets around the world. many nutritionists recommend people to reduce their consumption of chocolate and candy, which is likely to affect cadbury sales in the future. in this pest analysis of cadbury, we saw how this leading chocolate company has dealt with external factors in the uk and in many other countries as well.
pestle analysis of kitkat analyses the brand on its business tactics. kitkat chocolate brand is available all over the world. if the labour laws of the countries in which t is producing kitkat is rigid, it becomes very costly and difficult for the company to sustain in that country. kitkat has a lot opportunity if growth in the developing countries where the income of the people is rising and moreover their consumption habits are changing. now kitkat brand want to know the ingredients and nutrition of the products before purchasing it. as the world is making great progress day by day and taking great leap in technology advancement, it became very necessary for the company to keep itself technologically updated.
kitkat has proved itself by achieving the target to source 100% cocoa from certified and sustainable sources only. for a company, its trademark is its very valuable asset, but the company in 2018 lost its trademark case. in fact, kitkat is the front runner in achieving sustainability in its operations. to conclude, the above kitkat pestle analysis highlights the various elements which impact its business performance. browse analysis of more brands and companies similar to kitkat pestle analysis. the names and other brand information used in the pestle analysis section are properties of their respective companies.
in this pest analysis of cadbury, we examine how this leading chocolate company has dealt with external factors in the uk and in other countries. pestle analysis is a framework which is imperative for companies such as kitkat, kitkat chocolate brand is available all over the world. rocky mountain chocolate factory, inc. pestel analysis is a strategic tool to analyze the macro environment of the organization. pestel stands for – political,, political factors affecting confectionery industry, political factors affecting confectionery industry, pestle analysis of confectionery industry, legal factors affecting chocolate industry, economic factors affecting chocolate industry.
the paper “the chocolate confectionery in the uk” is a good example of a report on marketing. the pestle analysis was conducted in order to find out the for launching a new product we use pestle or swot strategies and let us consider that we are launching a new chocolate product . factors that the escalation of prices of the main ingrediants such as cocoa‚ milk and sugar has forced companies to increase prices. customers showed resistance to higher, pestle analysis of cadbury dairy milk, cadbury pestle analysis 2020, pestel analysis of cadbury slideshare, swot analysis of chocolate industry, mondelez pestel analysis, cadbury pestle analysis 2021, micro and macro environment of cadbury, pest analysis of candy industry, pestle analysis of kitkat, pest analysis the u.s. candy industry.
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