marriott is currently in the midst of a successful expansion effort that has led to significant revenue growth. the major political factors that could affect marriott are the danger of terrorism, international relations and the political climate in popular tourist destinations. the major economic factors that will affect marriott’s business are the slowing of economic growth in china and the ongoing economic turmoil in europe. a long-term economic threat is growing income inequality and stagnation of middle-class wages in the united states, which reduces people’s ability to travel and stay at hotels.
populations in the united states and europe that are growing older could increase the demand for certain kinds of travel experiences, such as packaged tours and luxury resorts. the major legal factor that will impact marriott’s future business is the status of services like airbnb. a potential long-term environmental impact on marriott could include increased electricity costs created by efforts to curb greenhouse gases by limiting the burning of coal in power plants. those developments could force the closure or relocation of hotels.
pestle analysis of marriott analyses the brand on its business tactics. marriott has its presence in over 130 countries in the world. any terrorist activity if happens, on any of the hotel chains of marriott, can cause a serious harm to brand’s reputation and its customer base and hence revenues. and since there are constant currency fluctuations, it becomes difficult for marriott to get an estimate of its assets. and since, marriott provides mostly luxury & premium services; it can face a decline in revenues in case of an economic slowdown.
keeping this in view, marriott has more than 70% of the rooms in u.s. which are affiliated to a brand. marriott also has a website through which people can book hotels of their choice at the best deals and packages. the booking of their hotels through indirect booking channels can increase their overall cost and hence lead to a decrease in its profitability. marriott has been able to sensitize more than 500000 of its hotel workers regarding the issue of human trafficking. to conclude, the above marriott pestle analysis highlights the various elements which impact its business performance. browse analysis of more brands and companies similar to marriott pestle analysis.
currently, the major environmental factor that could disrupt marriott’s business is fuel prices. falling oil prices could lead to reduced travel costs and more marriott pestle analysis examines the various external factors like political, economic, social, technological (pest) which impacts its business the pestle / steepl / pest analysis report is a structure to study the effects of external factors like political, economic, social, technological, legal and, pestle analysis of marriott international 2021, hotel industry pestel analysis 2020, hotel industry pestel analysis 2020, pestel analysis of hilton hotel, swot analysis of marriott hotel.
marriott international, inc. pestel analysis is a strategic tool to analyze the macro environment of the organization. pestel stands for – political, currently, the major environmental factor that could disrupt marriott’s business is fuel prices. falling oil prices could lead to reduced travel costs and more within pestel analysis, political factors exert a strong influence on the long-term sustainability and profitability of marriott international., pestel analysis of holiday inn, pestle analysis for resort.
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