pestle analysis sports industry

they develop several products for the health conscious consumer. and they’ve faced backlash for manufacturing products in third world countries where the quality of life is low. this requires them to extend international supply chains and follow political procedures when selling products online. the company tends to outsource the development of their product to third world countries. the 50 largest companies contribute to roughly 70% of the industry’s revenue. the products adidas creates are deemed “leisure items”. sports products are competing against the gaming industry and music industry. adidas must research where to sell and distribute products. adidas manufactures products in china because they’re labor intensive with low cost for creation. and the rise of counterfeit products dampers adidas’ sales.




adidas changes designs of their products. they must keep up with health trends and preferences to cater to their audience. they support communities and foster the health of individuals. they are trying to optimize performance for coaches and professionals in the sports industry. they support online sales through their website and with social media. adidas can use these technological advancements to dive into new industries and develop an edge over the competition. because if their connection to the sports world, adidas endorses celebrity sponsorships as a form of marketing. it’s their duty to monitor hazardous substances and eliminate them. they follow ethical business practices by committing to ensure supplies are following regulations in every country their products are manufactured in. they also face issues with businesses trying to copy and sell adidas’ products as their own. they cater to the health conscious shopper.

big 5 sporting goods corporation pestel analysis is a strategic tool to analyze the macro environment of the organization. for example an industry may be highly profitable with a strong growth trajectory but it won’t be any good for big 5 sporting goods corporation if it is situated in unstable political environment. political factors play a significant role in determining the factors that can impact big 5 sporting goods corporation’s long term profitability in a certain country or market. big 5 sporting goods corporation is operating in sporting goods stores in more than dozen countries and expose itself to different types of political environment and political system risks.

economic factors that big 5 sporting goods corporation should consider while conducting pestel analysis are – society’s culture and way of doing things impact the culture of an organization in an environment. over the last 5 years the industry has been transforming really fast, not even giving chance to the established players to cope with the changes. a firm should not only do technological analysis of the industry but also the speed at which technology disrupts that industry. some of the environmental factors that a firm should consider beforehand are – in number of countries, the legal framework and institutions are not robust enough to protect the intellectual property rights of an organization. some of the legal factors that big 5 sporting goods corporation leadership should consider while entering a new market are –

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