if you present your competition slide as a magic quadrant, you’ll do your company a major disservice. instead of using a magic quadrant to show how your startup compares to the competition, you should use a power grid. here’s what a power grid looks like: a power grid enables you to show how your startup beats out the competition in areas like its key benefits, go-to-market strategy, business model, and more. after adding your three most significant competitors, you can also include a few other less-known competitors in the right-most columns of your power grid. now that you’ve added the columns (your company and its competitors) to your power grid slide, you need to add content to the rows. in your power grid, you want to incorporate five to ten benefits where your company is better than its competitors. you don’t have to list only product benefits when your company is superior to the competition in other areas too.
as much as possible, when you include benefits in your power grid, you want to quantify them. you also should list the benefits in your power grid in priority order. to make that happen, you should put a checkmark or a number in your startup’s column when it has a key benefit and leave your competitors’ columns blank when they lack that key benefit. to recap, when you add a competition slide to your deck, you should format it as a power grid. five to ten rows—ordered by their importance to your customers—that contain the key benefits where your product beats out the competition. in each row, don’t use qualitative descriptors to differentiate your product from the competition. when your product has a benefit, add a number or check mark in the relevant cell.
this is the slide that outlines your company’s competitors, your positioning in the market, and how you are planning to rise to the top. this approach is understandable–after all, you want to show your product “winning.” but everyone in the room (founder included!) investors will notice that your analysis is superficial and you will lose credibility, to boot. these are the systems that are usually already in place–they might not be the very best, but they work well enough, and getting customers to abandon them for your superior product is a major hurdle. you need to have a deep understanding of the customer’s pain points, the costs and headaches involved in making a switch, and know whether or not the issue is urgent enough for the customer to budget time and money for a changeover to your product. but they are something you and your investors should be aware of, and keep at the back of your minds.
the good news is that the goal of the “competition” slide is not to serve as a crystal ball, but rather to show vcs just how well you know your industry. the next step is to plot your competitors on a map (if you haven’t done this already, as part of the analysis). to what extent the competitors’ products and services are similar to yours). the risk, of course, is that a player decides to expand their product/functionality range, thus posing a direct threat to your business. you need to speak both to the rational and the emotional brain of your customer). you will need to hold a series of customer interviews, research the market, and build an exhaustive list of all the solutions offered in the market.
on your competition slide, you list all major competitors in your market and describe what they do well and what they do poorly. additionally, you show what your startup should go on the left-most column of the power grid, so it frames every comparison to other companies in the table. after your according to investors, there is much to consider in the startup’s competitor analysis. more than just features and benefits, founders also need, competition slide pitch deck template, competition slide pitch deck template, competitive landscape slide pitch deck, best pitch decks 2020, slack pitch deck.
as an investor, one of the slides i most look forward to in a pitch deck is the “competition” slide. this is the slide that outlines your the uninspired way to structure this slide is as a table presenting the leading competitors and what they presume to be their competitive advantage, which is there are lots of ways to perform a competitor analysis. we recommend starting by researching your total addressable, serviceable addressable,, pitch deck slides, competition slide template, pitch deck examples, how to create a competition slide, competition slide ppt, competitor analysis template, business model slide pitch deck, presenting competitor analysis, basic pitch deck template, pitch deck for clothing brand. how do you present competitor analysis in a pitch deck? how do you write competitive advantage in a pitch deck? how do you analyze a pitch deck? what is pitch deck competition?
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