the better you understand your competitors, the better chance you have of standing out against them. a competitive analysis report template can help you identify competitors in your field, as well as analyze their reach, products or services, areas of operation, online presence, and more. use every slide in your competitive analysis report to achieve your goal. graphics can help illustrate the points you make in your presentation.
here is a breakdown of the slides that we used in our competitive analysis report example: provide an overview of your competitors’ revenue, company size, reach, and customer perception. end your presentation with a succinct conclusion and call to action. raising money from investors for your startup is challenging at any stage and requires a great pitch deck. plan out your next product or service launch, brand relaunch, or startup launch with a go to market strategy presentation. this creative portfolio template was crafted especially for creatives, to simplify the prep work involved and present your qualifications in a clear and visually stunning framework.
most of them are either freemium or have a free trial available, so all that you’ll need to invest into the analysis is your own time. depending on the stage you’re at with your business, you can also add in a column for your own product to quickly see how it compares to competitors. a google search for the name of your competitor combined with the words “revenue,” “customers,” etc. how much time did it take each of your competitors to get to the revenue figures they have today? let’s get down to the core of your competitors’ business – their product and its key features. one substitute metric you could use is share of voice – the volume of mentions your competitors get on social media and the web compared to each other. on top of that, it can also serve as a benchmark when you analyze the sentiment behind the mentions of your own brand and product.
you’ll see a list of terms they rank for, along with the search volume for each term in your country of choice. launch the tool and create a project for one of your competitors. enter the url of a competitor’s website and navigate to the search section – it will show you if your competitors have any search ads running, and, if they do, what their target keywords are. if content is part of your competitors’ strategy, it’s important that you analyze their blog and what they tend to write about. the best thing to do is try and book a demo (or a call) with every company yourself, taking careful note of every step. if that’s true in your case, make sure to highlight the quality of your customer service on your website. remember: the idea of a competitive analysis isn’t to steal what they’re doing, it is to understand where your business falls in the market and find new opportunities to make your product stand out.
use a competitive analysis report template to evaluate and analyze your competitors’ strengths and weaknesses. use a competitor analysis template to compare the strengths and weaknesses of your business to those of your competitors. a versatile presentation template for a competitor analysis with slide layouts for summarizing and analyzing everything from the total, competitive analysis presentation example, competitive analysis presentation example, competitor analysis template word, competitor analysis template powerpoint, competitive analysis example.
to make your analysis truly useful, it’s important to: pick the right competitors to analyze; know which aspects of your competitors’ business are worth a competitive analysis is a strategy that involves researching major competitors to gain insight into their products, sales, and marketing step 1: assemble a list of competitors step 2: split them into two groups step 3: download your free competitive analysis template step 4: work through the, competitor analysis template free, competitive analysis example pdf.
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