to help with this, i’ve put together this step-by-step post which outlined how you can go about creating your own social media marketing strategy if you want people to follow you, engage with your content, visit your website and buy from you, you need to be sharing content your audience likes. after that you should audit your competitors and their social media accounts. this research will give you an overview of what your audience is looking for from your business, and which social platforms they’re active on, giving you a starting point for your plan. as you can see from the above graph, as years pass, the average length of blog posts is increasing – the length of the average blog post has increased by 19%. hence, if you want to get the strongest results you also need to consider creating posts that go beyond 2,000 words as part of your content strategy.
on pinterest and instagram you can only post images and videos and on tumblr 78.11% of all posts are images. based on this data, if you want your business to get the best results on social media, you need to also focus on visual elements and networks. once you know the content you need to create and the social media platforms you should use and how to get the most out of them, you can begin executing your social media marketing plan. in a similar manner, you won’t write the perfect social media marketing plan in your first attempt. you can use the data to continue doing what works and dump the techniques that aren’t. there’s a lot to a successful social media strategy, a lot of elements and platforms and processes to consider that will see you maximize your efforts.
this 30-day social media plan template is designed to help you re-invent your social marketing strategy so that what you share aligns with the interests of your audiences and contributes to overall business value. how are you going to define the success of your social efforts? run a social media audit to identify your best-performing content and most popular channels. your metrics can help you identify which posts effectively cater to the interests of your audience. on day 8, you compiled a list of keywords relevant to your industry, brand and its offerings. perform ongoing research to make sure that the content you produce and share aligns with the current interests of your community. quora is a great resource to discover topics of interest, ask questions and engage in conversations relevant to your brand.
remember that marketing is just one aspect of the business and other teams can provide insight about your organization that can help you brainstorm content ideas. now’s the time to gather your inspiration and plan out content you know will resonate with your audience. look through some of your older content and see if you can repurpose or reformat it for a different channel. think back to the types of content you decided to incorporate into your social strategy and what resources are needed to bring them to life. the more they learn about you and stay engaged with your brand, the more likely they are to convert. you can track all of your content with the sprout social post performance report. our goal is to provide you with actionable steps to transform your social marketing strategies to help you create content that is purposeful, engaging,and ultimately delivers real business results.
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