b2b market analysis
b2b marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. the process of identifying whom to interview can be a difficult task, and usually only a fraction of those people will be willing or available to join the study. the most successful companies understand that the market is in constant flux, and the only way they can keep on top of all that change is by doing research on a regular basis. of course, if you engage a marketing research partner, they will work with you to develop an appropriate set of questions that get to the heart of your issues. how many people do you need to include in your research?