b2b marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. the process of identifying whom to interview can be a difficult task, and usually only a fraction of those people will be willing or available to join the study. the most successful companies understand that the market is in constant flux, and the only way they can keep on top of all that change is by doing research on a regular basis. of course, if you engage a marketing research partner, they will work with you to develop an appropriate set of questions that get to the heart of your issues. how many people do you need to include in your research?

b2b buyers have a lot to consider on their path to purchase, and that path is not linear or simple. with google trends, answer the public, ahrefs keywords explorer, google keyword planner and other seo tools can help you answer the questions: with the answer to these questions, you can build out content, seo and b2b social media strategies that improve the visibility of your brand and deliver hyper-relevant information to your target audience. if you’ve done keyword research already, your findings can help you refine your topic queries and add filters to dig deeper into conversations. when you tap into online conversations and have research on your customer needs, you can learn how you can contribute positively to the buyer journey.

b2b competitive analysis is the process of critically assessing your company (or business unit) in relation to one or more competitors. as such, the most appropriate goal for your analysis is to elucidate the ways in which your solution is superior to cleardata’s, and the most appropriate success metric is competitive win rate. one of the major benefits of setting a crystal clear goal is that it’s much easier to figure out what kinds of data you need to collect.

the purpose of b2b marketing is to make other businesses familiar with your brand name, the value of your product or service, and convert them into customers. in this section, we’ll talk about various b2b marketing strategies you can implement to reach your specific business audience. scope out the market and see what other businesses are marketing to your target audience with a competitive analysis. 83% of b2b companies use email newsletters as part of their content marketing program, and 40% of b2b marketers say these newsletters are most critical to their content marketing success. it's important to note, content marketing is most effective when you align your content to various stages of the buyer's journey. your blog will house all the content you create and serve as a home-base for readers to visit and subscribe to.

more than half of all purchasers are going to visit your website and make a judgment about your company based on what they find there. it needs to lead into the top of your marketing funnel, capturing user data and channelling visitors towards products they may want to buy. more and more marketing is taking place on social media, and it’s a particular type of traffic as well – both more likely to be encountering you for the first time, and interested in doing so. another one is a specialized crm which help to organize your sales, track recurring revenue, and the churn rate.