brand purpose marketing
integrations with the world's leading business software, and pre-built, expert-designed programs designed to turbocharge your xm program. brand purpose is a company’s “why” – its reason for being and the things it stands for. you can think of purpose, vision, mission and values as a nested set, with brand purpose as the starting point that everything else flows from. they are also more likely to build products designed to last a long time, since that minimizes waste and reduces the need for more clothes to be manufactured.