the impact of business communication echoes across all facets of an organization, including the following: for business leaders looking to strengthen communication across their organizations, learning and implementing a few key business communication strategies can significantly improve individual and company-wide performance. purpose: to ensure alignment across all communication channels so that the brand image is focused and customers know exactly what kind of experience to expect. this will foster personal connections to the brand that will help keep employees aligned with company values and goals.

a 2019 study showed that 96% of people think the businesses they deal with could improve when it comes to communication and project management. whether that audience includes your own employees or potential customers, you want to be heard in the right place and at the right time. you’ll want to include details for the objectives, approach, and tracking measures for the goals of your messaging.

a bi strategy will allow you to address all your data problems and needs, develop a cohesive system, and keep it maintained. previously, we posted a guide for implementing the bi practice in your organization. the swot analysis, one of the main strategy-building tools, will help you reveal your main assets and problems for the next stage. mike biere, a former bi analytics tools specialist for ibm, in his book the new era of enterprise business intelligence, offers this template for your bi vision: our corporate vision for bi is to create and support an infrastructure with secure and authorized access to data held anywhere in the enterprise. bi governance is about defining and implementing the bi infrastructure.

did you know that by 2025, 1.8 billion more citizens of earth will join the global consumer class? the global population is expected to reach 8.1 billion by 2025. the earth, on the other hand, is not expected to gain any more acreage at a whopping 197 million square miles — 71% of covered by water, and the remaining 29% by land. the rise of industrialization was a game-changing catalyst for technology, for trade, and eventually, for convenience. the 8.1-billion-dollar question is: how do we as consumers, as businesses, and as communities make the most of what the world has to offer without creating unsustainable living environments? what sort of sustainability strategies for business can we put in place while maintaining the integrity of our bottom line? i would love to say, “it’s simple, really!” but alas, if mastering global sustainability was simple – well, then, there would be no need for writing this article at all.

the purpose of b2b marketing is to make other businesses familiar with your brand name, the value of your product or service, and convert them into customers. in this section, we’ll talk about various b2b marketing strategies you can implement to reach your specific business audience. scope out the market and see what other businesses are marketing to your target audience with a competitive analysis. 83% of b2b companies use email newsletters as part of their content marketing program, and 40% of b2b marketers say these newsletters are most critical to their content marketing success. it's important to note, content marketing is most effective when you align your content to various stages of the buyer's journey. your blog will house all the content you create and serve as a home-base for readers to visit and subscribe to.