a competitive advantage is an attribute that enables a company to outperform its competitors. it can apply to products, services, companies, management, and for the company and its shareholders. a competitive advantage must be difficult, if not impossible, to duplicate. to construct a competitive advantage, a company must be able to detail the benefit that they provide to their target market in ways that other competitors cannot. in a cost leadership strategy, the objective is to become the lowest-cost producer.

first on our list of competitive advantage examples is technology, in all of its senses. and you know, when it comes to innovation, it is not about coming up with the most unique product in the market. one of the most powerful competitive advantage examples on this list is experience. the point is, sometimes just adding a bit of personalization to your product might help you gain a competitive advantage in front of your competitors. one of the best examples that come to my mind is zara, a clothing company of inditex. of course, in the majority of the cases it is not enough to give you a competitive advantage.

however, eventually, it is the factor that earns you more sales and gives you a surplus in profit. but when the company is identified as a brand in the market, it brings you a positional advantage. for example, in the retail industry, large chains can use their scale to buy merchandise at low prices unavailable to their smaller competitors. for example, stepan is the only company in the us that is legally allowed to import coca leaves and extract cocaine from them. for example, if you have a larger team than your competitor then it is a competitive advantage. but you also need to look closer and see how this is bringing you any profit.

first on our list of competitive advantage examples is technology, in all of its senses. and you know, when it comes to innovation, it is not about coming up with the most unique product in the market. one of the most powerful competitive advantage examples on this list is experience. the point is, sometimes just adding a bit of personalization to your product might help you gain a competitive advantage in front of your competitors. one of the best examples that come to my mind is zara, a clothing company of inditex. of course, in the majority of the cases it is not enough to give you a competitive advantage.

in this guide, we’ll outline the steps for a competitive analysis and explain how you can use this marketing strategy to improve your business. the purpose of this type of analysis is to get a competitive advantage in the market and improve your business strategy. the next step in your analysis involves a comparison of your product to your competitors’ products. competitive intelligence will make up a significant part of your competitor analysis framework, but once you’ve gathered your information, you can turn the focus back to your company.