competitive advantage examples of companies
a competitive advantage is an attribute that enables a company to outperform its competitors. it can apply to products, services, companies, management, and for the company and its shareholders. a competitive advantage must be difficult, if not impossible, to duplicate. to construct a competitive advantage, a company must be able to detail the benefit that they provide to their target market in ways that other competitors cannot. in a cost leadership strategy, the objective is to become the lowest-cost producer.