competitor mapping example
understanding how to map your competition can help you compare your business with others. competition mapping, or competitive analysis, is a visualization tool used to analyze an organization's competitors. preventing unexpected occurrences: a competition map can help you identify potential issues within your own company and make adjustments to prevent unexpected situations. to create a competition map, select a specific area of focus, such as social media or ease of product usage. for instance, if you are reviewing social media, look to see how often your competitor posts updates and what kinds of posts they make on social media to see if they align with that company's target audience. understanding the areas where your company excels can help shape your brand voice and message to best reach your target audience.