johnson and johnson marketing strategy
it is a globally acknowledged brand that has targeted every segment of society with the age being no bar. since then it has brought many innovative ideas, products & services to improve the health and well-being of people. the company is also aware of its responsibility in society so for that, it has worked closely with the government to keep the prices reasonable for the medical items. as a major player in three market segments focusing on the entire process of prevention, diagnosis, and treatment, johnson & johnson competes in one-third of the global medical market.