originally made from the mixture of coffee beans and hot water, the beverage can now be found in many forms. as a result, the coffee industry is highly dependent on international trade in order to operate. populations in growing economies are now able to view coffee as a luxury item that they can afford, thus enabling the sale of premium grade coffee. while there is also a strong surge towards tea as an alternative to coffee in recent times, the effects of the latter are much stronger and thus the customer base is most likely to remain loyal. this has led to reduced demand for coffee in recent times. at the same time this trend has also given rise to decaffeinated products that contain coffee seeds but with lower caffeine quantity.

originally made from the mixture of coffee beans and hot water, the beverage can now be found in many forms. as a result, the coffee industry is highly dependent on international trade in order to operate. populations in growing economies are now able to view coffee as a luxury item that they can afford, thus enabling the sale of premium grade coffee. while there is also a strong surge towards tea as an alternative to coffee in recent times, the effects of the latter are much stronger and thus the customer base is most likely to remain loyal. this has led to reduced demand for coffee in recent times. at the same time this trend has also given rise to decaffeinated products that contain coffee seeds but with lower caffeine quantity.

opening shop in the early 19th century, cadbury has emerged as a global brand with factories and offices the united kingdom and north america, and a notable presence in asia and africa as well. in 2008, the schweppes brand was sold to the dr pepper group, and in 2010, cadbury was acquired by kraft foods in the us. the following is a pest analysis of cadbury which also will help to shed light on various external factors that affect the chocolate industry. in the context of the uk, the change of government from the labour party to the conservative/liberal democrat is bound to influence cadbury’s operations. the imposition of taxes is yet another political factor that will determine how cadbury manages its investment and payment to shareholders. and even before that in 2007, cadbury schweppes decided to outsource a major portion of its accounting and hr to an indian firm in the face of increasing operational expenses and reducing margins.

originally made from the mixture of coffee beans and hot water, the beverage can now be found in many forms. as a result, the coffee industry is highly dependent on international trade in order to operate. populations in growing economies are now able to view coffee as a luxury item that they can afford, thus enabling the sale of premium grade coffee. while there is also a strong surge towards tea as an alternative to coffee in recent times, the effects of the latter are much stronger and thus the customer base is most likely to remain loyal. this has led to reduced demand for coffee in recent times. at the same time this trend has also given rise to decaffeinated products that contain coffee seeds but with lower caffeine quantity.

opening shop in the early 19th century, cadbury has emerged as a global brand with factories and offices the united kingdom and north america, and a notable presence in asia and africa as well. in 2008, the schweppes brand was sold to the dr pepper group, and in 2010, cadbury was acquired by kraft foods in the us. the following is a pest analysis of cadbury which also will help to shed light on various external factors that affect the chocolate industry. in the context of the uk, the change of government from the labour party to the conservative/liberal democrat is bound to influence cadbury’s operations. the imposition of taxes is yet another political factor that will determine how cadbury manages its investment and payment to shareholders. and even before that in 2007, cadbury schweppes decided to outsource a major portion of its accounting and hr to an indian firm in the face of increasing operational expenses and reducing margins.