environmental factors affecting coffee industry
originally made from the mixture of coffee beans and hot water, the beverage can now be found in many forms. as a result, the coffee industry is highly dependent on international trade in order to operate. populations in growing economies are now able to view coffee as a luxury item that they can afford, thus enabling the sale of premium grade coffee. while there is also a strong surge towards tea as an alternative to coffee in recent times, the effects of the latter are much stronger and thus the customer base is most likely to remain loyal. this has led to reduced demand for coffee in recent times. at the same time this trend has also given rise to decaffeinated products that contain coffee seeds but with lower caffeine quantity.