you can research market viability, the demand for the product you have in mind, the features your target group is looking for, or the best way to position, price, market and communicate your product to your target audience. you can use market research to fine-tune your product development and the relevant aspects around it. market research done right forces you to step out of that bubble and not just look at how you can make the product shinier, faster and stronger, but how you can give it the right place in the market. how can you supplement it with additional research to get the full picture? you can also gather information on how happy people are about a product or service.

you can research market viability, the demand for the product you have in mind, the features your target group is looking for, or the best way to position, price, market and communicate your product to your target audience. you can use market research to fine-tune your product development and the relevant aspects around it. market research done right forces you to step out of that bubble and not just look at how you can make the product shinier, faster and stronger, but how you can give it the right place in the market. how can you supplement it with additional research to get the full picture? you can also gather information on how happy people are about a product or service.

market research is the process whereby product marketers collect information about the preferences of the market and their users. competitive intelligence can help you and your product marketing team understand the methods being used by your competitors, how their products work, key features and usps, and pricing strategies, to name a few. to make the most of competitive intelligence, you need to communicate your findings so your teams can use the information to develop and evolve your product. but, i’ve found the most effective way to share intel and have great conversations in the flow of work around competitive intel is through slack.

discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way. ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions so that you can get to the heart of consumer attitudes. primary research is the pursuit of first-hand information about your market and the customers within your market. now that we've covered these overarching market research categories, let's get more specific and look at the various types of market research you might choose to conduct. this type of market research can give you ideas for product differentiation, or the qualities of your product that make it unique in the marketplace.

when you ask the right market research questions, you can identify opportunities to improve in your marketing strategy, operations, and industry. some market research questions will require research to find the answers. general market research aims to help you learn about your market size and potential to connect with customers. questions to ask your target market include demographic market research questions that help you get to know who your customers are. examples of these questions include: to gather these details, you can survey or interview your customers. you can also use alexa’s site overview tool and audience overlap tool to discover insights about who your customers are, what sites they visit, and what interests them.