marketing campaign strategy
marketing is how a company plans to raise awareness of its brand and convince customers to make a purchase, while advertising is the process of creating persuasive messages around these broad goals. this step is crucial to the effectiveness of your marketing campaign. check out the free smart goal-setting template below to get started on this critical piece of your marketing campaign. the first step to resolving this problem is figuring out what stage of the buyer’s journey your campaign is targeting. they are the experts of your business and can speak to what your campaign needs to succeed. take a look at the current media channels you use to promote your company.