marketing mix google scholar

marketing mix is the set of the marketing tools that the firm uses to pursue its marketing objectives in the target market (kotler, ang, leong and tan, 1999). the marketing mix is not a theory of management that has been derived from scientific analysis, but a conceptual framework which highlights the principal decisions that marketing managers make in configuring their offerings to suit customers needs. all activities are affected by two general kinds of variables, therefore those relating to the marketing mix, and those relating to the marketing environment (see figure 4).

marketing mix starbucks

in this business analysis case, starbucks uses its marketing mix as a way of developing its brand image and popularity. this component of the marketing mix focuses on what the business offers to customers. this component of the marketing mix determines the venues at which customers can access the products.

marketing mix of nike

for example, the company specializes in shoes that are designed to satisfy the needs of professional basketball and football athletes. for example, the business continues its investment in research and development to produce new products and enhanced versions of its current products. based on this element of the marketing mix, nike expands its product mix to address the needs of its target markets and market segments.

marketing mix is

they are the product, price, place, and promotion of a good or service. if you are developing a 4 ps strategy for your business, it's important to understand that the elements of the first marketing mix you create are not intended to be static; they are meant to be adjusted and refined as your company's product grows and as your potential buyers change. in some cases, business executives may raise the price to give the product the appearance of being a luxury. a discount can sometimes draw in more customers, but it can also give the impression that the product is less exclusive or less of a luxury compared to when it is was priced higher.

marketing mix price

they are the product, price, place, and promotion of a good or service. if you are developing a 4 ps strategy for your business, it's important to understand that the elements of the first marketing mix you create are not intended to be static; they are meant to be adjusted and refined as your company's product grows and as your potential buyers change. in some cases, business executives may raise the price to give the product the appearance of being a luxury. a discount can sometimes draw in more customers, but it can also give the impression that the product is less exclusive or less of a luxury compared to when it is was priced higher.