strategic marketing process
strategic marketing is a process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. this process is necessary to outline and simplify a direct map of the company’s objectives and how to achieve them. once this analysis is complete the results should be used as a basis for developing the company’s marketing plan, which should be measurable and attainable. this process involves ensuring that the results of the program are in line with the goals set.