strategic marketing is a process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. this process is necessary to outline and simplify a direct map of the company’s objectives and how to achieve them. once this analysis is complete the results should be used as a basis for developing the company’s marketing plan, which should be measurable and attainable. this process involves ensuring that the results of the program are in line with the goals set.

strategic marketing is a process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. this process is necessary to outline and simplify a direct map of the company’s objectives and how to achieve them. once this analysis is complete the results should be used as a basis for developing the company’s marketing plan, which should be measurable and attainable. this process involves ensuring that the results of the program are in line with the goals set.

selecting the right social media platforms is a must in order to create a successful social media marketing process for your business. what do you want to achieve through your social media marketing efforts? goal setting is the cornerstone for any successful social media marketing strategy - if you don't know what you're trying to achieve, you have nothing to measure your performance against. after determining the goals of your social media marketing strategy, next you need to identify your key success metrics to measure their effectiveness. you need to look for simple, straightforward metrics to track the success of your social media strategies - here are five measures to consider: not all of these metrics will be useful for your social media marketing plan - you need to pick the metrics that are aligned with your overall social marketing goals.

one way to overcome these challenges is to define and use a standard content marketing process. in the media industry, a good process provides a company with standards, definitions and best practices for the entire content life cycle. planning should specify the details of creating, publishing, distributing and measuring a content marketing program. a content plan should contain tactical elements such as specifications of titles, content forms, contributors and publication dates. most of the effort in the content creation phase should be allocated to sourcing content from contributors, including internal employees or external groups such as customers, third-party thought leaders and freelancers. during content creation, it’s important to use technology that allows for the efficient creation and collection of content.

in this three step process social marketing programs are co-created with all people involved. once programs are ready for implementation social marketers engage with the community to deliver the co-created programs that have been built. engagement is the final stage of the 3 step social marketing process. social marketing recognises that all people are stakeholders and that all stakeholders have a shared responsibility to achieve change.