but the point we're making here is that when you come to book a flight, there are some very different options available. there are two main ways of achieving this within a cost leadership strategy: remember that cost leadership is about minimizing the cost to the organization of delivering products and services. companies that are successful in achieving cost leadership usually have: the greatest risk in pursuing a cost leadership strategy is that these sources of cost reduction are not unique to you, and that other competitors copy your cost reduction strategies.

the fundamental basis of above average profitability in the long run is sustainable competitive advantage. the two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them, lead to three generic strategies for achieving above average performance in an industry: cost leadership, differentiation, and focus. in cost leadership, a firm sets out to become the low cost producer in its industry. the sources of cost advantage are varied and depend on the structure of the industry.

the fundamental basis of above average profitability in the long run is sustainable competitive advantage. the two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them, lead to three generic strategies for achieving above average performance in an industry: cost leadership, differentiation, and focus. in cost leadership, a firm sets out to become the low cost producer in its industry. the sources of cost advantage are varied and depend on the structure of the industry.

but the point we're making here is that when you come to book a flight, there are some very different options available. there are two main ways of achieving this within a cost leadership strategy: remember that cost leadership is about minimizing the cost to the organization of delivering products and services. companies that are successful in achieving cost leadership usually have: the greatest risk in pursuing a cost leadership strategy is that these sources of cost reduction are not unique to you, and that other competitors copy your cost reduction strategies.

the fundamental basis of above average profitability in the long run is sustainable competitive advantage. the two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them, lead to three generic strategies for achieving above average performance in an industry: cost leadership, differentiation, and focus. in cost leadership, a firm sets out to become the low cost producer in its industry. the sources of cost advantage are varied and depend on the structure of the industry.