pestle analysis for online business
pestle is one of a well-known series of acronyms used in business and marketing planning which summarizes how to review the broader forces, sometimes known as the 'macro-environment', that can shape a business. for example: a major challenge to many businesses is price comparison websites, where the prices are compared in a situation that isn't always accurate as the delivery charge may be excluded. interestingly, this question led to the development of babajob. you may also need to stay on top of the popularity and use of different technological platforms, in case an audience you reach through it changes.