gap analysis marketing
gap analysis is defined as a method of assessing the differences between the actual performance and expected performance in an organization or a business. in this blog, you will read in details about the 5 gap analysis tools that your business might need to learn and identify the gaps in your business and excel by analyzing the data collected by following steps on how to a gap analysis. what products or services that you had promised to roll out, are they already on the floor? gap analysis can help you compare your businesses or project’s actual performance as against the performance you had planned to achieve. in the business world, there is no set process to carry out a gap analysis since it needs to be customized to suit the business needs. for example, if you want to identify the gaps in your ketchup business, you need to decide whether to focus on product quality or marketing to identify and eliminate those gaps.