they definitely organized their marketing messages to appeal to men, and is evidently shown in their advertisements, as well as this campaign. understanding what your customers like and their choice of lifestyle will allow the brand to leverage on these characteristics in order to capture the market’s attention. it also serves as an opportunity for the brand to associate itself with one of the most popular football teams in the league, implying that fcb is their original football counterpart.

hair care boutiques operate within a highly competitive and saturated industry, making marketing an especially important contributor to company success. differentiating your hair care services from competitors in the area can attract a loyal market niche. keep an open mind when evaluating the competition in your area and looking for strategic opportunities. price promotions and sales events can sway customers between hair care salons with similar service offerings. advertising strategies for hair care establishments vary according to the target market served by specific salons.