ux competitive analysis example
in the world of ux design, competitive analysis is a critical part of the research process. a competitive analysis provides strategic insights into the features, functions, flows, and feelings evoked by the design solutions of your competitors. performing a competitive analysis is one of the earliest research steps in the ux design process. since competitors can emerge at any time or may increase (or improve) their offerings, the competitive research should be iterative and continue as long as you are working on that project. here are some common user experiences to evaluate: note: the criteria you use to compare may vary depending on the project, stakeholder goals, and ultimately what information you need in order to strategically inform your design solution. your decision of qualitative and/or quantitative presentation of your findings may depend on the type of data captured, who will be viewing your research and whether qualitative or quantitative data will be easier to understand.