in the world of ux design, competitive analysis is a critical part of the research process. a competitive analysis provides strategic insights into the features, functions, flows, and feelings evoked by the design solutions of your competitors. performing a competitive analysis is one of the earliest research steps in the ux design process. since competitors can emerge at any time or may increase (or improve) their offerings, the competitive research should be iterative and continue as long as you are working on that project. here are some common user experiences to evaluate: note: the criteria you use to compare may vary depending on the project, stakeholder goals, and ultimately what information you need in order to strategically inform your design solution. your decision of qualitative and/or quantitative presentation of your findings may depend on the type of data captured, who will be viewing your research and whether qualitative or quantitative data will be easier to understand.

the matrix is a bird’s eye view of competition with an in-depth analysis of their offering. while the competitive analysis matrix provides a clear overview of available features and services, it does not divulge the direct relationship between feature ‘richness’ and customer experience. in 2018, the chief technology officer of a large european grocery retailer partnered with thoughtworks to go digital. for a customer, a premium grocery experience feels like a seamless service that requires a combination of impeccable digital experience and physical services. by identifying the competition’s strengths and weaknesses, we formulated some key competitive advantages with respect to user experience - our recommendation for the client was to start with a click & collect solution. determined to create a premium and frictionless click & collect experience, we invested time into understanding how such an experience feels.

getting to grips with the ins and outs of a ux competitor analysis can help you know your market, product and goals better. a competitor analysis allows ux designers to find out if there are any gaps in the market. unfortunately, a competitor analysis is not the solution to all your ux woes. you can use your insights to create a strategy that will generate an asset or skill that competitors do not have, but that is down to your ability, not the competitor analysis.

in the world of ux design, competitive analysis is a critical part of the research process. a competitive analysis provides strategic insights into the features, functions, flows, and feelings evoked by the design solutions of your competitors. performing a competitive analysis is one of the earliest research steps in the ux design process. since competitors can emerge at any time or may increase (or improve) their offerings, the competitive research should be iterative and continue as long as you are working on that project. here are some common user experiences to evaluate: note: the criteria you use to compare may vary depending on the project, stakeholder goals, and ultimately what information you need in order to strategically inform your design solution. your decision of qualitative and/or quantitative presentation of your findings may depend on the type of data captured, who will be viewing your research and whether qualitative or quantitative data will be easier to understand.

in the world of ux design, competitive analysis is a critical part of the research process. a competitive analysis provides strategic insights into the features, functions, flows, and feelings evoked by the design solutions of your competitors. performing a competitive analysis is one of the earliest research steps in the ux design process. since competitors can emerge at any time or may increase (or improve) their offerings, the competitive research should be iterative and continue as long as you are working on that project. here are some common user experiences to evaluate: note: the criteria you use to compare may vary depending on the project, stakeholder goals, and ultimately what information you need in order to strategically inform your design solution. your decision of qualitative and/or quantitative presentation of your findings may depend on the type of data captured, who will be viewing your research and whether qualitative or quantitative data will be easier to understand.