content marketing roi is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. for example, if sales data and revenue are your main concern, you need to track the long customer journey to purchase. data relating to the number and nature of inbound links, mentions of your brand on social media, and earned media coverage are all indications that your authority, digital footprint, and brand awareness are growing. correlate sales data and conversions with your seo ranking to check that you are hitting the right terms.

we publish the prices of our services online, and we offer clients our industry-leading return on investment (roi) software, giving you 24/7 access to the real-time performance of your content marketing strategy. using our network of industry influencers, we help promote your content online in the places that matter most to your audience. we also establish a deadline for writing and delivering the content to your team for review. our content marketing solutions include custom reporting that allows you to monitor your return on investment (roi) and drive the best possible results from your marketing efforts. we develop and launch your content marketing strategy for you. with a strategic content marketing plan and our leading content marketing agency, you can connect with consumers in varying stages of your buying funnel.

by reaching, engaging, and retaining your target audience, you will make sure that your products and services are being seen by those who are more likely to share, engage, and then make a purchase. consumers are more savvy than ever before, and they will make their own decisions about the products and services they buy if they can find you! that means that if they can’t find you online, and they can’t find you social media, how will you reach them? how are you ranked in search engines? if any of these questions have you feeling a little anxious or overwhelmed, we can help with that!

during our discussion about the event (and how great it was), he said, “robert, you know the thing that i’m missing is how we’re ever going to draw a line from content marketing to top-line revenue. as the content marketing operation matures, it becomes more challenging to find new ways to amp up the impact while keeping up with the increasing demand for higher-quality content. over six years of deep explorations into our industry’s evolving landscape, cmi has found that the greatest potential for content marketing success lies in viewing content as a strategic business activity that just happens to be performed by marketers, rather than as a marketing and advertising tactic that gets applied for the express purpose of reproducing incremental wins or amplifying upper-funnel marketing results.

along with attracting prospects to your brand, you can leverage a content strategy for sales enablement and customer satisfaction. just as you can create content in different formats, you'll also have various channels you can publish to, from your website to social media. why do you want to produce content and create a content marketing plan? if you've been in business for a while, you should review your content marketing efforts and the results from it in the last year. there are a variety of options out there for content you can create, from written content like ebooks and blog posts to audio content like podcasts.