power your seo with the proven, most accurate link metrics in the industry, powered by our index of trillions of links. you’ll get the most out of this guide if your desire to learn search engine optimization (seo) is exceeded only by your willingness to execute and test concepts. the world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of seo knowledge can make a big difference. ever heard of maslow’s hierarchy of needs? it’s a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). our founder, rand fishkin, made a similar pyramid to explain the way folks should go about seo, and we’ve affectionately dubbed it “mozlow’s hierarchy of seo needs.” learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. this chapter shows you how their robots crawl the internet to find your site and add it to their indexes.
this chapter covers keyword research and other methods to determine what your audience is seeking. this is a hefty chapter, covering optimized design, user experience, information architecture, and all the ways you can adjust how you publish content to maximize its visibility and resonance with your audience. this helps it rank for the right things. learning seo can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know. if you’re serious about improving search traffic and are unfamiliar with seo, we recommend reading the beginner’s guide to seo front-to-back. we’ve tried to make it as concise and easy to understand as possible, and learning the basics of seo is a vital first step in achieving your online business goals. you should be! search engine marketing is a fascinating field and can be lots of fun!
seo stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. if you are an agency or in-house seo looking for resources to educate your clients or company stakeholders about search marketing, we suggest making a copy of, personalizing, and sharing this presentation on the basics and value of seo. there are a lot of factors that go into the search engines’ algorithms, and those factors are evolving all the time to keep up with changing user behavior and advances in machine learning. if you’re interested in learning more about any of these areas, the moz blog includes categories related to all of these topics and others, too.
take a 30-day free trial on us and see what you can achieve: moz offers the best resources on the web for learning seo. in addition to a variety of courses for all skill levels, we offer the opportunity to earn valuable industry credentials with our world-class certifications in seo essentials and technical seo. long regarded as one of the most valuable places on the internet for seo information, the moz blog is easy to explore by category and includes contributions from experts across the industry. join the community and ask your own question, or browse discussions on everything from the moz tools to other areas of marketing.
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