the beauty industry is diverse, comprising more than just makeup and skin care products. every company selling beauty products are liable to follow strict regulations and this pestle analysis of the beauty industry confirms dives deeper into these facts. the fda has a big job to ensure the safety of all ingredients. people will always feel the need to have shampoo and soap in their bathroom. hair removal, skin care, nail salons, hair styling, plastic surgery clinics, massage parlors, medical spas, and perfume bottles are all relevant to the beauty industry.
but the battle to win their favor doesn’t start and end in the aisle. and once upon a time, they were only fighting amongst similar brands to keep their products on the shelves. ingredients in the beauty industry are tricky. the beauty industry is focusing more than ever to try and go “green.” their packaging is becoming increasingly eco-friendly for less stress on the environment. outside of skin care, the type of ingredients used in everything from shampoo to spray deodorants can have a nasty effect on the environment.
yet the products in the industry seem to be endless. the companies need to report their products ingredients and are required to be registered manufacturers. the beauty or cosmetic industry is highly resistant to the economic recession, unlike other industries. in addition to this, the cosmetics industry comprises more than 14% of the market share. skincare and makeup are now the ultimate fashion trend. when the brand is famous like mac, loreal, bodyshop, etc, companies need to be careful in choosing what and how to promote.
the influencers create videos with products that are visual content enjoyed and shared by many women across the globe. cosmetic companies are facilitating their goals for creating sustainable and environmentally friendly businesses in terms of business innovation. the company has also figured out its consumption and planned to achieve a reduction of 11%. fd&c (the federal food drug and cosmetics act) and fpla (fair packaging and labelling act) are enacting laws that every company has to follow in the industry. the cosmetic industry is growing day by day, as beauty products are becoming a necessity. buscher, n. 2021. pestel analysis in the beauty industry. [online], available at: /pestle-analysis/companies/17994-maybelline.html, [accessed on: 21st may, 2021].
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